There are plenty of places online to listen to one's favorite music and podcasts from a convenient single location but Pandora Stories introduces a new kind of marketing tool for artists who want to provide deeper insights for listeners. Rather than having to film videos or a full-length documentary to share behind-the-scenes information about songs or an entire album, artists can create playlists that are intermixed with voice tracks. In this way, artists can create richer content for their fans by sharing what certain songs mean to them, what inspired them or any other messages about their music.
Aside from appealing to musicians, Pandora Stories will also be of benefit for others in creative professions who want to deeply connect with their consumer base.
Storytelling Music Platforms
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VR Album Experiences
Collaborative Rapper Campaigns
Dashboard Music Platforms
Song-Deconstructing VR Experiences
Algorithmic Music-Discovery Platforms