The March 2019 new ventures trends refer to an instance where a company developed a new product, changed its branding presence or entered an unknown market. It also can suggest a shift in tactics in response to the ever-developing industries — an attempt to disrupt and target a new consumer base or even just stay relevant.
IKEA's city center store, for example, is a divergence from the company's traditional physical presence. The new activation is located in Manhattan, New York and it will serve as a showroom, where urbanites can browse but can't buy. Instead, consumers can order desired items and get them shipped to their home.
Pizza Hut is also exploring the future of its business — the popular restaurant is attempting to revolutionize delivery tactics with the FedEx SameDay Bot.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
