A variety of quirkily inspired military-grade phone cases and a few Apple Watch-compatible bands are made readily available to consumers through a collaboration between DHL and CASETiFY. The co-branded endeavor delivers a collection of interesting and attention-captivating products.
This is a continuation of DHL's attempt to cross-pollinate ideas and tap other industries to establish a striking brand identity for itself in the eyes of the consumer. Prior to the courier firm's encounter with CASETiFY, the company tapped Vetements for a range of co-branded clothing for the spring and summer seasons.
The military-grade phone cases and the Apple Watch wrist bands pull inspiration from "DHL's iconic logo, packaging design, and shipping label." What's more, the collaboration makes room for customization as individuals can opt-in to personalize the shipping label designs to match their order.