999 Third Avenue in New York City will be the site of the new IKEA showroom. Expected to open its doors soon, the store is slightly different than the traditional megastore locations. Consumers won't be able to experience the pesky loading and unloading of furniture parts. Leaving the destination empty-handed, visitors will have the option to order desired items in-store and get them shipped.
Thus, the IKEA showroom is purely for browsing. This is a clever business development on the part of the Sweedish brand. The "city center store" is a great deal more accessible than the usual warehouse-style destination. Branded as the 'Planning Studio,' the activation is rooted in efficiency, thoughtful design, and a user-friendly experience. It is not hard to imagine the IKEA showroom as a hit in the urban landscape.