Brand transparency and ethical modes of production have become a sought-after requirement for North American and European consumers and this Hermès podcast is a direct response to that.
The new audio series is dubbed 'The Faubourg of Dreams' and is dedicated to exploring the brand's legacy and heritage beyond its aesthetically appealing products. The venture embraces the behind-the-scenes of the brand while calling attention to some of its workers in the original Paris store. The activation will include conversations with artistic director Pierre-Alexis Dumas, as well as stories from the label's leather shop, its window displays and etc.
The Hermès podcast essentially brings the narrative of building the brand identity and maintaining a certain quality, informed by well-calculated decisions. The audio series follows the high fashion label's menswear presentation for Fall/Winter 2019.
Photo Credits: DSDHA Architects
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