New Samsung Experience Stores are Coming to the US
Riley von Niessen — February 19, 2019 — Tech
References: techradar
For the first time, Samsung Experience retail stores are coming to New York, Texas and California -- enabling consumers to check out the tech brand's latest releases hands-on, purchase them there, and receive customer support. Should they encounter any problems with their Samsung device, consumers can take advantage of walk-in repair services as well.
With the company expanding its product line to include more tablets, TVs, wearable devices, and SmartThings, the Samsung Experience stores will help to highlight a diverse range of offerings, bringing more awareness to them and showing consumers how they could benefit from their integration.
As YH Eom, the President and CEO of Samsung Electronics America explains, "Our new Samsung Experience Stores are spaces to experience and see Samsung technology brought to life, to empower people to do what they never thought was possible before. We want to build a ‘playground’ for Samsung fans — a place to learn about and try out all of the amazing new products we have to offer."
Image Credit: Samsung
With the company expanding its product line to include more tablets, TVs, wearable devices, and SmartThings, the Samsung Experience stores will help to highlight a diverse range of offerings, bringing more awareness to them and showing consumers how they could benefit from their integration.
As YH Eom, the President and CEO of Samsung Electronics America explains, "Our new Samsung Experience Stores are spaces to experience and see Samsung technology brought to life, to empower people to do what they never thought was possible before. We want to build a ‘playground’ for Samsung fans — a place to learn about and try out all of the amazing new products we have to offer."
Image Credit: Samsung
Trend Themes
1. Omnichannel Retail - The expansion of Samsung Experience stores showcases the trend of merging online and offline retail experiences, providing consumers with a seamless shopping journey.
2. Product Experience Centers - Samsung's move to establish dedicated retail spaces emphasizes the trend of brands offering immersive experiences for customers to interact with their products and understand their benefits.
3. Integrated Technology Ecosystems - With the inclusion of SmartThings and a diverse range of devices, Samsung Experience stores highlight the trend of creating integrated technology ecosystems that seamlessly connect and enhance various aspects of consumers' lives.
Industry Implications
1. Consumer Electronics - The expansion of Samsung Experience stores offers an opportunity for consumer electronics companies to explore the value of dedicated brand spaces for product engagement and purchases.
2. Retail - The trend of opening dedicated retail stores, exemplified by Samsung's move, creates potential for other retail brands to enhance customer experiences through hands-on product demonstrations and support services.
3. Smart Home Technology - By integrating SmartThings and showcasing a wide range of connected devices, Samsung Experience stores pave the way for smart home technology companies to highlight the benefits of interconnected solutions in real-life environments.
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