Harley-Davidson Expands Its Business with Two Lightweight Models
References: harley-davidson & dezeen
The business of urban electric bikes is being picked up by popular American motorcycle manufacturer Harley-Davidson. Recognizing the need for lighter and more accessible transportation, the company produces two designs that can be utilized for in-city commutes, as well as some off-road adventures.
With the release of the urban electric bikes, Harley-Davidson hopes to pull in "a new, more modern-day audience." To assure a variety of options, both two-wheelers have their own specific features. The first one presents itself as a more traditional vehicle that pulls inspiration from dirt bikes. The second boasts a more "user-friendly aesthetic."
Harley-Davidson's urban electric bikes feature a twist-and-go throttle and can "offer instant acceleration," signifying that the design is informed from the company's main product.
With the release of the urban electric bikes, Harley-Davidson hopes to pull in "a new, more modern-day audience." To assure a variety of options, both two-wheelers have their own specific features. The first one presents itself as a more traditional vehicle that pulls inspiration from dirt bikes. The second boasts a more "user-friendly aesthetic."
Harley-Davidson's urban electric bikes feature a twist-and-go throttle and can "offer instant acceleration," signifying that the design is informed from the company's main product.
Trend Themes
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Lightweight Urban Electric Bikes — Opportunity for creating innovative and portable electric bikes for urban commuters.
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Accessible Transportation Solutions — Opportunity to develop transportation options that are lighter and easier to use for a broader audience.
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Off-road Electric Bikes — Opportunity to create electric bikes that are capable of off-road adventures while still being suitable for urban environments.
Industry Implications
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Motorcycle Manufacturing — Disruptive innovation opportunity for motorcycle manufacturers to expand into the electric bike market.
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Alternative Transportation — Opportunity for companies in the transportation industry to provide accessible and eco-friendly solutions for urban commuters.
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Outdoor Recreation — Opportunity for outdoor recreation companies to develop electric bikes that can be used for off-road adventures in addition to urban commuting.
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