Harley-Davidson Expands Its Business with Two Lightweight Models

 - Feb 14, 2019
References: harley-davidson & dezeen
The business of urban electric bikes is being picked up by popular American motorcycle manufacturer Harley-Davidson. Recognizing the need for lighter and more accessible transportation, the company produces two designs that can be utilized for in-city commutes, as well as some off-road adventures.

With the release of the urban electric bikes, Harley-Davidson hopes to pull in "a new, more modern-day audience." To assure a variety of options, both two-wheelers have their own specific features. The first one presents itself as a more traditional vehicle that pulls inspiration from dirt bikes. The second boasts a more "user-friendly aesthetic."

Harley-Davidson's urban electric bikes feature a twist-and-go throttle and can "offer instant acceleration," signifying that the design is informed from the company's main product.