Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

'H&M Take Care' Shares Solutions for Apparel Care, Washing & Fixing

 - Feb 5, 2019
References: &
Supporting the sustainable fashion movement is about much more than purchasing eco-friendly clothes and as part of its commitment to sustainable initiatives, H&M is introducing H&M Take Care to help consumers better care for, fix and wash the pieces of apparel that they already own.

Open Studio Stockholm developed this new concept with H&M, which takes inspiration from the clothing care tags that specify how to care for particular garments. The H&M Take Care product range includes detergents, stain removers and sneaker wipes, as well as sewing kits and patches for repair jobs.

Ultimately, H&M is working towards becoming 100% circular, as the fast fashion industry as a whole is hard on the environment thanks to huge amounts of textile waste that are generated annually.