Supporting the sustainable fashion movement is about much more than purchasing eco-friendly clothes and as part of its commitment to sustainable initiatives, H&M is introducing H&M Take Care to help consumers better care for, fix and wash the pieces of apparel that they already own.
Open Studio Stockholm developed this new concept with H&M, which takes inspiration from the clothing care tags that specify how to care for particular garments. The H&M Take Care product range includes detergents, stain removers and sneaker wipes, as well as sewing kits and patches for repair jobs.
Ultimately, H&M is working towards becoming 100% circular, as the fast fashion industry as a whole is hard on the environment thanks to huge amounts of textile waste that are generated annually.
Clothing Care Collections
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Transforming Recycled Shopping Bags
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Affordable Organic Cosmetics
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Eco Fashion Installations
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