Bloomscape Conveniently Delivers Plants Across the US in Boxes
Laura McQuarrie — February 21, 2019 — Art & Design
References: bloomscape & fastcompany
Rather than visiting a garden center to outfit one's home with a variety of houseplants, consumers are able to place a quick and easy order through Bloomscape and have a potted plant delivered to their door in a box. Bloomscape delivers more than just small tabletop plants, offering sizes that range from Mini all the way to Extra Large—which includes options like six-foot palm trees. Aside from size, Bloomscape also makes it easy for shoppers to filter their online search for the perfect indoor plant by other factors such as difficulty, required light levels and pet-friendly plants.
As Bloomscape's plants go on great journeys to reach the homes of customers, it relies on innovative packaging to hold the plants and pots securely in place, as well as a special soil treatment that helps to support the root structure of plants.
As Bloomscape's plants go on great journeys to reach the homes of customers, it relies on innovative packaging to hold the plants and pots securely in place, as well as a special soil treatment that helps to support the root structure of plants.
Trend Themes
1. Direct-to-consumer Houseplant Delivery - The trend of delivering houseplants directly to consumers' homes creates opportunities for convenient and personalized plant shopping experiences.
2. Online Plant Shopping - The growing popularity of online platforms like Bloomscape allows consumers to easily browse and purchase a wide range of houseplants without leaving their homes.
3. Customizable Indoor Plant Selection - The trend of offering filters for indoor plant selection based on factors like difficulty and pet-friendliness enables customers to find the perfect plant for their specific needs.
Industry Implications
1. E-commerce - The rise of online houseplant shopping presents disruptive innovation opportunities for e-commerce platforms looking to tap into the growing demand for plants.
2. Packaging and Shipping - The need for innovative packaging solutions to securely transport plants presents opportunities for companies specializing in packaging and shipping services.
3. Indoor Plant Retail - The direct-to-consumer model employed by Bloomscape disrupts traditional brick-and-mortar indoor plant retail, making it an industry ripe for innovation.
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