Ideas
Explore the world's #1 largest database of ideas and innovations, with 480,368 inspiring examples.
Trend Reports
Discover why 1,294 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,026 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,294 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,026 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 480,368 cutting edge ideas.

Playful Dog Food Packaging

Clean the Sky - Positive Eco Trends & Breakthroughs

Wagg's New Brand Identity is Cheerfully Divergent from Its Competitors

— February 22, 2019 — Lifestyle
These playful dog food packaging materials have been prepared by Robot Food — a creative agency based in Leeds, UK. The rebranding project is commissioned by Wagg which is a well-known pet nutrition brand that makes locally sourced treats for furry companions.

Wagg commissioned a re-branding initative as it was "facing stiff competition from supermarket own-label." The new dog food packaging design is quite elegant and relevant. Taking inspiration directly from its client's name, Robot Food is able to produce a colorful, attention-captivating design that also stuns consumers with a clever playful detail. For the tail selection, the studio attempted to be as inclusive as possible to pay homeage to all canine companions — "from man’s best friend [that] sits on the sofa to the best in show."

Consumers will surely acknowledge Wagg's offerings on the shelf.
Trend Themes
1. Pet Food Packaging Innovations - Pet food brands can differentiate themselves from competitors by revamping their packaging designs with playful and inclusive branding that captures consumer attention.
2. Locally-sourced Pet Food Ingredients - Pet food brands can leverage consumer demand for locally-sourced ingredients that speak to ethical and sustainable practices.
3. Unique Branding Strategies in Competitive Markets - In competitive markets, brands can stand out by investing in unique branding strategies that reflect their values and resonate with consumers, even in minimalist industries like pet food production.
Industry Implications
1. Pet Food Manufacturing - Pet food manufacturing companies can innovate by adopting more sustainable and ethical sourcing practices for pet food ingredients and revamping their packaging designs with playful branding to capture consumer attention and stand out from competitors.
2. Creative Agencies - Creative agencies can capitalize on consumer demand for more playful and unique branding strategies in competitive markets by offering services that help clients develop colorful and inclusive packaging designs that reflect their values and resonate with consumers.
3. Retail - Retail stores can leverage the popularity of sustainably-sourced pet food ingredients and playful branding to attract consumers seeking more ethical and conscientious products for their furry companions.
2.5
Score
Popularity
Activity
Freshness