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Wagg's New Brand Identity is Cheerfully Divergent from Its Competitors

 - Feb 22, 2019
References: robot-food &
These playful dog food packaging materials have been prepared by Robot Food — a creative agency based in Leeds, UK. The rebranding project is commissioned by Wagg which is a well-known pet nutrition brand that makes locally sourced treats for furry companions.

Wagg commissioned a re-branding initative as it was "facing stiff competition from supermarket own-label." The new dog food packaging design is quite elegant and relevant. Taking inspiration directly from its client's name, Robot Food is able to produce a colorful, attention-captivating design that also stuns consumers with a clever playful detail. For the tail selection, the studio attempted to be as inclusive as possible to pay homeage to all canine companions — "from man’s best friend [that] sits on the sofa to the best in show."

Consumers will surely acknowledge Wagg's offerings on the shelf.