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Aetna & Apple Take Wellness to the Next Level with Attain

 - Feb 12, 2019
References: attainbyaetna & 9to5mac
Not many insurance wellness programs are as unique and individual-centric as the one run by Aetna in collaboration with Apple. Back in 2016, the health insurance firm utilized the tech giant's watch to promote a sustainable lifestyle. In 2019, Aetna is taking the partnership one step further with the Attain app, marking "the first time the Apple Watch has been used at this scale."

The insurance wellness program will allow users to track their activity levels. Aetna will be setting daily and weekly activity goals and when met, eligible individuals can "earn their Apple Watch through their participation" or opt-in for retail gift cards. Attain will also recommend healthy actions and will grant Aetna members access to their health history.