Tyra Banks recently announced her newest venture, Modelland, a new experiential retail attraction that has been a decade in the making. Modelland is set to "intersect a fantasy version of the modeling world with state-of-the-art interactive entertainment, creative collaborations, curated retail, dining and special events" just steps away from the beach in Santa Monica.
With Modelland, all expressions of beauty are celebrated and the attraction aims to redefine what a model really is. As Banks says, "I want people to feel seen and validated. Modelland will provide the tools for them to do so and empower them to embrace, adorn and celebrate their own unique beauty."
The new attraction is set to open in late 2019 at Macerich's Santa Monica Place, with hard hat tours of Modelland beginning this August.
Experiential Modeling Attractions
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Experiential Ice Cream Shops
Cover Girl Comedians
Supermodel-Themed Messaging Stickers
Celebrity-Backed Model Shows
Interconnected Friendship Ice Creams