From Experimental Computer Stores to Smart In-Store Displays
Katherine Pendrill — March 24, 2019 — Business
From interactive technology showrooms to smart in-store displays, the March 2019 retail trends demonstrate that the lines between the online world and the offline world continue to blur.
On the one hand, retailers have continued to pursue the idea of interactive showrooms where customers can essentially try before they buy—an experience that is impossible to replicate when it comes to online shopping. One example of this is the Samsung Experience stores, which are designed to let consumers test out Samsung products first-hand.
However, the March 2019 retail trends also show that companies are employing technology in much more active ways to make the in-store shopping experience unique. For instance, Nike hosted a pop-up shop in Atlanta that was completely integrated with the brand's SNKRS mobile application and gave customers access to some special deals.
On the one hand, retailers have continued to pursue the idea of interactive showrooms where customers can essentially try before they buy—an experience that is impossible to replicate when it comes to online shopping. One example of this is the Samsung Experience stores, which are designed to let consumers test out Samsung products first-hand.
However, the March 2019 retail trends also show that companies are employing technology in much more active ways to make the in-store shopping experience unique. For instance, Nike hosted a pop-up shop in Atlanta that was completely integrated with the brand's SNKRS mobile application and gave customers access to some special deals.
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