CoGo—which is short for "connecting good"—is a consumer app that helps to connect shoppers with retailers and businesses that share similar ethics. Within the app, users are able to identify the causes that matter most to them, such as reducing waste, participating in community initiatives or supporting locally made products. After this step, app users are able to see personalized content that is most in line with their values and interests. On the other side, businesses are also able to identify the causes that people are most passionate about.
While the app first launched in New Zealand, parts of Europe are now able to make the most of the app as well.
Now that a number of retailers are making conscious choices to reduce packaging waste, offer plant-based and cruelty-free products, apps like CoGo play an essential part in aligning consumers with sustainable businesses.