The Washington Redskins Charitable Foundation Works with Macy's
Amy Duong — February 7, 2019 — Social Good
References: redskins
The Washington Redskins Charitable Foundation worked in collaboration with retail giant Macy's to help students at a local elementary school stay warm during the colder season. The duo held a special event in Northern Virginia's D.C. Metro area, covering six different elementary schools and 250 students in the first and second grade.
The event ensured that students would stay warm, providing them with coats. The was a part of their 'Share the Warmth Coat Giveaway' that happens annually. All of the students were able to select their own coat in a private 'coat center' set up by Macy's. There were also Redskins athletes on site to assist with shopping purposes. Some players include Adrian Peterson, Chris Thompson, Tress Way, Rob Kelley, and more.
The event ensured that students would stay warm, providing them with coats. The was a part of their 'Share the Warmth Coat Giveaway' that happens annually. All of the students were able to select their own coat in a private 'coat center' set up by Macy's. There were also Redskins athletes on site to assist with shopping purposes. Some players include Adrian Peterson, Chris Thompson, Tress Way, Rob Kelley, and more.
Trend Themes
1. Charitable Warm Winter Initiatives - Disruptive innovation opportunity: Develop new ways for businesses and charitable foundations to collaborate in providing warm clothing to children in need during winter.
Industry Implications
1. Retail - Disruptive innovation opportunity: Explore partnerships with charitable organizations to create unique and impactful events that benefit local communities.
2. Education - Disruptive innovation opportunity: Integrate charitable initiatives into school programs to teach students about the importance of giving back and helping those in need.
3. Sports - Disruptive innovation opportunity: Mobilize professional athletes to participate in charitable events, leveraging their influence to make a positive impact in local communities.
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