The Los Angeles Rams continue to grow its ongoing partnership with PacSun, marking the third time the duo is working in collaboration annually. The powerful project creates a strong community through collective support with a home game day activation, influencer initiatives, and fan and team engagement. This season, the duo faces challenges from public schools and chronic absenteeism.
Brieane Olson, the President of PacSun states that “The positive influence the Rams have on the Los Angeles community and beyond is so powerful and seen through the organization’s effective charity initiatives towards local youth, a community that we’ve built our brand around. We are tremendously grateful for our relationship with the Rams and look forward to our ongoing partnership, especially coming off such a momentum season and championship win last year,”
Image Credit: Element Brand Group
What's Driving This Trend
- Sports-charity Partnerships
- Sports teams are partnering with charities to create strong communities and beautification efforts.
- Community Engagement
- Brands are creating influencers initiatives and engagement efforts to support schools and improve attendance.
- Brand-building Through Charity
- Brands are building their reputation through charitable campaigns with powerful sports organizations.
Who This Affects Most
- Sports Teams
- Sports teams are partnering with brands to create strong communities and charitable organizations.
- Fashion
- Fashion brands are partnering with sports organizations and using charitable campaigns to build their brand and community engagement.
- Education
- Schools are collaborating with sports organizations, brands, and charities to improve attendance and engagement in public schools.
