'The Sill' Appeals to Millennials from a Self-Care Perspective

 - Feb 21, 2019
References: thesill & fastcompany
Houseplants are often only purchased for their aesthetic qualities or sometimes even their ability to improve indoor air quality—The Sill sets itself apart as a modern plant retailer that recognizes "Plants Make People Happy." The New York City-based company recently opened the doors to its first Los Angeles store, which specifically appeals to Millennials—also known as "Generation Stress"—from a health and wellness angle, as numerous studies have shown that keeping indoor plants purifies the air and increases productivity.

The Sill also operates as a direct-to-consumer start-up that makes it incredibly easy to outfit one's city dwelling with plants of all sizes.

Online and in-store, The Sill also hosts regular plant care workshops and operates The Sill Forum as an online community platform for people to get answers about plant care, identify plants and more.