As Millennials have come to rely on online platforms for making a variety of home purchases, a variety of start-ups are now offering online plant shops that ship neatly packaged leafy products in boxes that arrive like any other ecommerce order. While some brands focus on the aesthetic or wellness qualities of plants, others brand themselves as the perfect providers of plants for the entire home with curated plant sets, or plants that are especially hard to kill.
To help novice and expert plant parents alike, online plant shops often share extensive information on plant care.
For consumers who appreciate the aesthetic of houseplants but prefer a no-maintenance solution, a handful of brands offer highly realistic faux plants—some of which even include slightly browning and discolored leaves.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
