Plants are a great way to spruce up any home, but Millennials starting out on home gardening often struggle to grasp its subtleties and ditch the endeavor altogether; Patch is an online gardening center aimed at Millennials that hopes to deliver every consumer their own "urban jungle". The retailer uses catchy plant names, casual language, and approachable categorizations to remove the intimidation from learning about gardening, helping Millennials to keep lush urban greenery alive and thriving.
The plants available through Patch are labeled with cute human names based on their Latin roots, like 'Mae' for chamaerops humilis and 'Susie' for sansevieria. The site also organizes plants by the spaces in one's home where they'd be most appropriate (rather than the type of plant itself). Its verticals are separated into indoor and outdoor and subdivided into areas like 'Kitchen', 'Bathroom', 'Balcony', and 'Windowsill', to name a few.