With plants coming back in style among young consumers, Gynelle Leon has opened a new shop called PRICK that she describes as "London's First Cactus and Succulent Boutique."
PRICK is a fashion-forward plant shop in the trendy east London neighborhood of Dalston. The shop itself is a minimalist white space, with wooden shelves lined with cacti and succulents of various sizes, shapes, and colors. The shop also sells pots, soil, fertilizer, and cacti-branded merchandise such as pens and greeting cards. For those who enjoy the convenience of online shopping, PRICK also operates an eCommerce site.
As Leon explains, the impetus for opening her shop was the growing interest in cacti and succulents among millennials -- many of whom are looking for low-maintenance plants that are also Instagram-friendly.