Outfitting one's home with lush greenery is a project that typically requires a trip to the nursery, or at the very least, one's local convenience store—but the Amazon Plants Store is out to change the way consumers decorate their spaces with indoor plants.
The online store carries a variety of flowers, shrubs and other plants from brands like Brussel's Bonsai, Shop Succulents and Color Orchids. To expedite the plant-ordering process, Amazon has made many of its plants eligible for Amazon Prime perks, including next-day delivery.
Recently, Amazon also launched a few of its own private-label furniture brands, including Millennial-targeted Rivet and the family-focused Stone & Beam, now it possible for one to outfit an entire apartment—and complete it with indoor plants—entirely online.
What Makes This Trend Stand Out
- Online Plant Retailers
- Opportunities exist for online retailers to expand plant offerings and streamline delivery process with next-day shipment.
- Private-label Home Decor
- Retailers can capitalize on the growing demand for online furniture and home decor by expanding into private label brands that feature indoor plants.
- Indoor Gardening Kits
- The rise of online plant shopping has created an opportunity for companies to offer all-in-one kits to help hobby gardeners set up indoor gardens and plant care routines.
Sectors Adopting This
- Ecommerce
- Online retailers can offer more plant options and adopt swift delivery options to meet customer needs.
- Home Decor
- Retailers can capitalize on the growing demand for indoor plants and incorporate private label brands in the all-in-one home decor experience.
- Gardening
- Companies can provide all-in-one indoor gardening kits to help hobby gardeners set up plant care routines and maintain their indoor gardens.
