Vrai & Oro Offers Premium and Personalized Jewelry
Jana Pijak — February 21, 2019 — Lifestyle
References: studio.vraiandoro & fashionista
Vrai & Oro is an e-retailer offering a premium engagement ring selection that is also budget-conscious. The Millennial-friendly engagement ring marketplace recently launched its design studio feature which makes the process of creating a personalized ring easier than ever before.
The online design studio invites shoppers to pick and choose their ideal engagement ring style and design and utilises a popular customization software made famous by brands like Nike and Adidas -- used to create personalized shoe designs that are then shipped right to shoppers' door.
Taking under two weeks to make and ship, Vrai & Oro's rings can be viewed through a virtual, 3D model after they are designed. "To ensure the ring is made to shoppers' exact specifications, once it's designed online, it's converted into an individual CAD file which is then 3-D printed to create the mold of the ring; the mold is then cast in gold or platinum, polished, and the diamond is set."
The online design studio invites shoppers to pick and choose their ideal engagement ring style and design and utilises a popular customization software made famous by brands like Nike and Adidas -- used to create personalized shoe designs that are then shipped right to shoppers' door.
Taking under two weeks to make and ship, Vrai & Oro's rings can be viewed through a virtual, 3D model after they are designed. "To ensure the ring is made to shoppers' exact specifications, once it's designed online, it's converted into an individual CAD file which is then 3-D printed to create the mold of the ring; the mold is then cast in gold or platinum, polished, and the diamond is set."
Trend Themes
1. Personalized Ring Design - Opportunity for jewelry retailers to offer customizable options for engagement rings, catering to individual preferences and styles.
2. Virtual 3D Modeling - Emerging trend for retailers to provide customers with virtual representations of products, such as engagement rings, to enhance the online shopping experience.
3. Direct-to-consumer Customization - Disruptive innovation opportunity for jewelry brands to offer personalized engagement rings directly to consumers, bypassing traditional brick-and-mortar stores.
Industry Implications
1. Jewelry Retail - Opportunity for jewelry retailers to embrace technology and offer customizable engagement ring designs to cater to modern consumers.
2. E-commerce - E-commerce platforms can capitalize on the increasing demand for personalized products, such as engagement rings, by providing seamless online customization options.
3. 3D Printing - 3D printing companies can collaborate with jewelry brands to enable efficient and cost-effective production of personalized engagement rings.
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