James Allen recently launched a virtual ring try-on feature, that lets users see what a ring would look like using their smartphone. Users can access the virtual ring try-on feature by selecting 'Try-On' while browsing the James Allen website. Following that they can take a photo of their hand to digitally try on the ring, users can also share how the ring looks over email or through Pinterest. Digital try-ons are available for every ring listed on the website, and users can also easily change diamond shapes by using the button on the top left of the screen.
The new feature allows customers to see how a ring would fit ahead of a large purchase, which may make customers more comfortable when they purchase a ring.
Image Credit: James Allen