Expansive Toy-Inspired Amusement Parks

Mattel Adventure Park Will Open in 2024 in Arizona

Arizona is about to expand its entertainment culture with the upcoming opening of Mattel Adventure Park next year. The attraction will mark its first indoor and outdoor amusement park defined by its large nine-acre space. Imaginative and dynamic experiences will take over the space, creating themed attractions that are inspired by familiar names such as Barbie and Hot Wheels.

The park will be in Glendale and is made possible by partners including Epic Resort Destinations. It is currently still under construction but will feature two roller coasters: the Hot Wheels Bone Shaker and the Hot Wheels Twin Mill Racer. There will also be a real Barbie Beach House and Barbie Dream Closer Experience with hologram technology of the doll along with dining experiences.

Image Credit: Mattel Adventure Park

Expansive Toy-inspired Amusement Parks
This trend explores the rise of toy-inspired amusement parks that offer imaginative and dynamic experiences.
Indoor and Outdoor Amusement Parks
This trend highlights the growing popularity of amusement parks that feature both indoor and outdoor attractions.
Themed Attractions Inspired by Familiar Names
This trend showcases themed attractions within amusement parks that are inspired by popular toy brands like Barbie and Hot Wheels.

Industries Being Reshaped

Entertainment
This industry encompasses the development and operation of amusement parks as a form of entertainment.
Hospitality and Tourism
This industry focuses on providing accommodation and travel services that cater to visitors of amusement parks.
Toy and Collectibles
This industry encompasses the production and sales of toys that inspire the creation of themed attractions within amusement parks.
SCORE
4.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 55%
Activity 73%
Freshness 19%