Drive-in entertainment is experiencing a revival amid the COVID-19 pandemic
Trend - Companies are launching special drive-in experiences for events that were previously enjoyed in person. Since it offers little to no physical contact, this form of entertainment is being revisited during the COVID-19 pandemic and will potentially be deployed after lockdown measures are fully lifted by the government.
Insight - Government-imposed lockdown measures have restricted entertainment to the home environment and as time progresses, the consumer desire to diversify their experience and share it with a crowd—a feeling all too familiar prior to the COVID-19 outbreak—grows. Mindful of the safety measures and physical distancing rules they have to abide by, individuals are looking for ways to indulge in entertaining experiences without compromising their health or that of others.
Insight - Government-imposed lockdown measures have restricted entertainment to the home environment and as time progresses, the consumer desire to diversify their experience and share it with a crowd—a feeling all too familiar prior to the COVID-19 outbreak—grows. Mindful of the safety measures and physical distancing rules they have to abide by, individuals are looking for ways to indulge in entertaining experiences without compromising their health or that of others.
Workshop Question - How might you rethink your business operations with respect to current concerns for health and safety?
Trend Themes
1. Drive-in Entertainment - Drive-in entertainment is being revisited during the COVID-19 pandemic and will potentially be deployed after lockdown measures are fully lifted by the government.
2. Safe and Unique Car-bound Experiences - The drive-in trend offers a unique way for people to appreciate art, enjoy live music, and attend festivals safely from the comfort of their own cars.
3. Multi-purpose Drive-in Venues - Drive-in venues such as the Royalmount Drive-In Event Theatre are capable of hosting a variety of events and gathering types post-COVID-19 lockdown measures.
Industry Implications
1. Entertainment - Entertainment companies can explore and capitalize on the revival of drive-in experiences to adapt to COVID-19 restrictions.
2. Event Organization - Event organizers can consider using drive-in venues as an alternative way of hosting safe events in the current social distancing climate.
3. Art and Culture - Drive-in art and cultural experiences such as Gogh by Car offer a novel opportunity for artists, curators, and cultural institutions to share their work in a safe way.
5 Featured, 33 Examples:
80,652 Total Clicks
Date Range:
May 20 — Jun 20
Trending:
Warm
Consumer Insight Topics:
