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Drive-In Renaissance

Drive-in entertainment is experiencing a revival amid the COVID-19 pandemic

Trend - Companies are launching special drive-in experiences for events that were previously enjoyed in person. Since it offers little to no physical contact, this form of entertainment is being revisited during the COVID-19 pandemic and will potentially be deployed after lockdown measures are fully lifted by the government.

Insight - Government-imposed lockdown measures have restricted entertainment to the home environment and as time progresses, the consumer desire to diversify their experience and share it with a crowd—a feeling all too familiar prior to the COVID-19 outbreak—grows. Mindful of the safety measures and physical distancing rules they have to abide by, individuals are looking for ways to indulge in entertaining experiences without compromising their health or that of others.
Workshop Question - How might you rethink your business operations with respect to current concerns for health and safety?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 33 Examples:
31,142 Total Clicks
Date Range:
May 20 — Jun 20
Trending:
Fresh and Average

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