Category
Business
Assisted Conversion
Trend cluster
Category
Drive-In
Renaissance
Drive-in entertainment is experiencing a revival amid the COVID-19 pandemic.
4.6
Trend score
Trend
What is the Drive-In Renaissance trend?
Drive-In Renaissance: Companies are launching special drive-in experiences for events that were previously enjoyed in person. Since it offers little to no physical contact, this form of entertainment is being revisited during the COVID-19 pandemic and will potentially be deployed after lockdown measures are fully lifted by the government.
Insight
The consumer insight behind the Drive-In Renaissance trend
Government-imposed lockdown measures have restricted entertainment to the home environment and as time progresses, the consumer desire to diversify their experience and share it with a crowd—a feeling all too familiar prior to the COVID-19 outbreak—grows. Mindful of the safety measures and physical distancing rules they have to abide by, individuals are looking for ways to indulge in entertaining experiences without compromising their health or that of others.
Trend themes
Themes within the Drive-In Renaissance trend
Three behaviours holding the trend together01
Drive-In Entertainment
Drive-in entertainment is being revisited during the COVID-19 pandemic and will potentially be deployed after lockdown measures are fully lifted by the government.
02
Safe and Unique Car-bound Experiences
The drive-in trend offers a unique way for people to appreciate art, enjoy live music, and attend festivals safely from the comfort of their own cars.
03
Multi-Purpose Drive-In Venues
Drive-in venues such as the Royalmount Drive-In Event Theatre are capable of hosting a variety of events and gathering types post-COVID-19 lockdown measures.
Industry implications
What the Drive-In Renaissance trend means for industry
Where the trend changes the playbookFor
Entertainment
Entertainment companies can explore and capitalize on the revival of drive-in experiences to adapt to COVID-19 restrictions.
For
Event Organization
Event organizers can consider using drive-in venues as an alternative way of hosting safe events in the current social distancing climate.
For
Art and Culture
Drive-in art and cultural experiences such as Gogh by Car offer a novel opportunity for artists, curators, and cultural institutions to share their work in a safe way.
Workshop question
How might you rethink your business operations with respect to current concerns for health and safety?
Trend signals
Trend signals for Drive-In Renaissance
Trend score 4.6 out of 10, from popularity 71%, activity 57%, freshness 9%.
Popularity71%
Activity57%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Drive-In Renaissance trend
5 featured examples from May 14 to Jun 16, 2020CategoryAutos
Drive-In Art Exhibitions
Gogh by Car Offers a Safe Way for People to Appreciate Works of Art
Art galleries and museums can explore drive-in art exhibitions to attract visitors and offer a safe and immersive art experience.
CategoryPop Culture
Scenic Drive-In Cinema Experiences
Neovaude Has Orchestrated a Gothic Drive-In Experience
The entertainment industry can capitalize on the resurgence of drive-in cinemas by creating innovative and immersive experiences for moviegoers.
CategoryBusiness
Convertible Drive-In Theatres
C3 and Total Events Announce the Royalmount Drive-In Event Theatre
Opportunity to reimagine traditional event formats and provide safe and engaging experiences for attendees
CategoryLifestyle
Drive-In Summer Concerts
Live Talk is Hosting a Social Distance-Friendly Drive-In Event
Disruptive innovation opportunity: Develop new models for delivering immersive entertainment experiences in a socially distant environment.
CategoryPop Culture
Drive-In Music Festivals
The Metamorphosis Drive-In Music Festival Was Recently Hosted in Houston
Drive-in events can provide a new stream of revenue, offering a pandemic safe entertainment solution.
