Companies are alternatively sourcing plant-based collagen protein
Trend - Recognizing that some of their customers are vegan, beauty brands are pivoting to offer moral alternatives that suit this lifestyle. Rather than sourcing collagen from animal byproducts, these plant-based collagen products offer the same nutrients and benefits from natural ingredients.
Insight - The knowledge that's available virtually to consumers has resulted in them having a deeper understanding of the ethics and health impacts of the various products they choose to consume. Many are now monitoring their routines to align with the information they've acquired, and have learned to associate the idea of 'vegan' products with both morality and health.
Insight - The knowledge that's available virtually to consumers has resulted in them having a deeper understanding of the ethics and health impacts of the various products they choose to consume. Many are now monitoring their routines to align with the information they've acquired, and have learned to associate the idea of 'vegan' products with both morality and health.
Workshop Question - How can your brand pivot to be more inclusive?
