Category
Lifestyle
Assisted Choices
Trend cluster
Category
Plant-Based
Collagen
Companies are alternatively sourcing plant-based collagen protein.
4.2
Trend score
Trend
What is the Plant-Based Collagen trend?
Plant-Based Collagen: Recognizing that some of their customers are vegan, beauty brands are pivoting to offer moral alternatives that suit this lifestyle. Rather than sourcing collagen from animal byproducts, these plant-based collagen products offer the same nutrients and benefits from natural ingredients.
Insight
The consumer insight behind the Plant-Based Collagen trend
The knowledge that's available virtually to consumers has resulted in them having a deeper understanding of the ethics and health impacts of the various products they choose to consume. Many are now monitoring their routines to align with the information they've acquired, and have learned to associate the idea of 'vegan' products with both morality and health.
Trend themes
Themes within the Plant-Based Collagen trend
Three behaviours holding the trend together01
Plant-Based Collagen
The trend towards plant-based collagen products is driven by consumer demand for vegan and ethically-sourced options.
02
Biodesigned Collagen
The introduction of biodesigned, animal-free collagen technologies is revolutionizing the ingestible beauty industry.
03
Vegan Collagen Supplements
The rise of vegetarian and vegan collagen supplements meets the needs of consumers with more restrictive diets.
Industry implications
What the Plant-Based Collagen trend means for industry
Where the trend changes the playbookFor
Beauty and Skincare
The trend towards plant-based and animal-free collagen products is shaking up the beauty and skincare industry.
For
Health and Wellness
The increasing popularity of collagen supplements highlights growth opportunities in the health and wellness industry.
For
Food and Beverage
The development of vegan and vegetarian collagen products is creating opportunities for innovation and growth in the food and beverage industry.
Workshop question
How can your brand pivot to be more inclusive?
Trend signals
Trend signals for Plant-Based Collagen
Trend score 4.2 out of 10, from popularity 61%, activity 55%, freshness 10%.
Popularity61%
Activity55%
Freshness10%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Plant-Based Collagen trend
9 featured examples from Apr 17, 2020 to Jun 28, 2022CategoryEco
Vegan Collagen Alternatives
VeCollal Has Developed a Product That Mimics Human Collagen
VeCollal's vegan collagen could potentially offer healthcare companies a new, sustainable way to support patients with collagen deficiencies.
CategoryMarketing
Animal-Free Collagen Ingredients
Geltor Vegan Collagen is Suited for Food and Drinks
The food and beverage industry could potentially disrupt the traditional animal-based collagen market by incorporating vegan collagen ingredients into their products.
CategoryLifestyle
Plant-Based Collagen Powders
Copina Co's Collagen Boosters are Available in Three Flavor Varieties
The beauty and skincare industry can tap into the demand for plant-based collagen powders and adaptogenic products to create innovative and sustainable anti-aging solutions.
CategoryFashion
Biodesigned Animal-Free Collagen
Geltor Revolutionized the Ingestible Beauty Industry with Collume
Geltor's biodesigned collagen technology has the potential to disrupt the skincare industry by offering animal-free alternatives.
CategoryBusiness
Vegetarian Collagen Capsules
Care/of Fills a Niche in the Beauty Supplement Market
Incorporating vegetarian collagen into beauty and personal care products presents an innovative opportunity to tap into the growing market of conscious consumers.
CategoryLifestyle
Vegan Collagen Gummy Snacks
Herbaland's Vegan Collagen Booster Gummies are Packed with Nutrients
The vegan collagen gummy snacks align with the growing demand for nutritional supplements focused on specific health benefits like joint support, skincare, and overall wellness.
CategoryFashion
Vegan Collagen Body Butters
Pacifica Beauty Now Offers a New Hydrating Body Butter
There is a growing demand for vegan and natural beauty products, providing an opportunity to create new and innovative products.
CategoryLifestyle
Vegan Collagen Powders
Ora's Aloe Gorgeous Powder is Vegan and is Packed with Vitamins
The health and wellness industry can capitalize on the trend of vegan collagen powders by offering a wide range of plant-based collagen supplements and promoting their benefits fo…
CategoryFashion
Fungi Collagen Extract Bronzers
Milk Makeup's Bronzers are Complete with Vegan Collagen Extract
As shown by Milk Makeup's use of innovative ingredients and product lines, the beauty and personal care industry has room for innovation in sustainable and comprehensive products.
