Companies are alternatively sourcing plant-based collagen protein
Trend - Recognizing that some of their customers are vegan, beauty brands are pivoting to offer moral alternatives that suit this lifestyle. Rather than sourcing collagen from animal byproducts, these plant-based collagen products offer the same nutrients and benefits from natural ingredients.
Insight - The knowledge that's available virtually to consumers has resulted in them having a deeper understanding of the ethics and health impacts of the various products they choose to consume. Many are now monitoring their routines to align with the information they've acquired, and have learned to associate the idea of 'vegan' products with both morality and health.
Insight - The knowledge that's available virtually to consumers has resulted in them having a deeper understanding of the ethics and health impacts of the various products they choose to consume. Many are now monitoring their routines to align with the information they've acquired, and have learned to associate the idea of 'vegan' products with both morality and health.
Workshop Question - How can your brand pivot to be more inclusive?
Trend Themes
1. Plant-based Collagen - The trend towards plant-based collagen products is driven by consumer demand for vegan and ethically-sourced options.
2. Biodesigned Collagen - The introduction of biodesigned, animal-free collagen technologies is revolutionizing the ingestible beauty industry.
3. Vegan Collagen Supplements - The rise of vegetarian and vegan collagen supplements meets the needs of consumers with more restrictive diets.
Industry Implications
1. Beauty and Skincare - The trend towards plant-based and animal-free collagen products is shaking up the beauty and skincare industry.
2. Health and Wellness - The increasing popularity of collagen supplements highlights growth opportunities in the health and wellness industry.
3. Food and Beverage - The development of vegan and vegetarian collagen products is creating opportunities for innovation and growth in the food and beverage industry.
