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DIY Consumer Insights

Instantly Installed
Prosumer-inspired decor lets renters easily update their space
Implications - Many consumers, renters in particular, want to be able to easily change and adapt their space, but are intimidated by the thought of an expensive, messy and time-consuming renovation. Additionally, permanent or expensive decor can often be at odds with the preference for customization and the "nomadic" lifestyle many Millennials live today. With homeware brands inventing speedy installation solutions, renters are able to make small but impactful adjustments to their homes, while retaining the time required for their personal and professional development.
Workshop Question — What invisible barriers to entry currently prevent consumers from engaging with your products or services?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mixologist Maquillage
Chemistry-like cosmetics tap into the desire for hands-on curation
Implications - More empowered than ever to understand the complexity of their unique skin and beauty needs through online resources, self-educated consumers are driving demand for products that they can customize themselves rather than trying to fit a mold being dictated to them. Becoming less satisfied with off-the-shelf selections, mix-and-match kits that allow consumers to personally curate their own cosmetics are starting to gain ground, putting ultimate control of the product and, by extension, the product experience, in their hands.
Workshop Question — Where can you offer consumers full control of their own product experience?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Kit Confectionery
Gourmet meal kits start expanding to elaborate dessert options
Implications - With the rise of meal kit subscription boxes, consumers are getting comfortable creating elaborate meals for themselves, and are now seeking to extend this newfound confidence to the realm of desserts. While baking kits have been around for a while, what sets these apart is the drive for creativity and gastronomic ambition – not something that can be easily made without the help of an expertly assembled kit. Either fitting the bill for restaurant-quality gourmet confections or health-conscious yet still indulgent treats, these curated desserts allow consumers to try their hand and seemingly intimidating delights.
Workshop Question — How has your brand integrated elements of maker culture into your business, products or services?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
New Denim Outerwear
Designers encourage personalization of the classic jean jacket silhouette
Implications - As consumers look for ways to emphasize individual personality while sticking to staples capable of going from the office to an evening out, many are selecting designer denim jackets that offer unique customizable features or that boast limited edition status from cult brands. Highlighting one of the safer ways one can transform a conventional piece into an outfit-altering fashion statement, this progression underlines the continued influence of the DIY movement, as well as the connection between personalization and exclusivity in the mind of the consumer.
Workshop Question — Where can you provide a sense of customization in your offerings?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Contemporary Quaint
Embroidery and stitching overrules minimalism as the mark of the modern home
Implications - Futuristic tech-driven home decor has increased in popularity in the digital age, breaking into the mainstream. As a divergent response, some consumers are seeking more warmth and implementing embroidery, soft textures, and homemade pieces into decor. Though this doesn't enhance home function or convenience the way a connected kitchen, for example, would, it does satisfy an emotional need.
Workshop Question — How is your brand helping consumers get "back to basics"?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cultural Incubator
Young creators collect around cultural community hubs
Implications - Taking inspiration from artist-in-residence programs and the popularity of coworking spaces, brands are creating interactive cultural incubators that serve to empower the next generation of creators by serving as a platform for production, collaboration and often, a means of broadcast. In addition to underlining the importance of accessibility in cultivating tangible creative skills, this progression also highlights the need for traditional institutions to incorporate elements of the sharing economy model in order to better serve the changing education styles.
Workshop Question — Design a program through which your brand turns its most passionate fans into ambassadors and influencers.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Hackable Lifestyle
Teens actively teach themselves life tips via quick online videos
Implications - One of the most self-taught generations to date, Gen Z in particular are demonstrating that the next evolution of maker culture lies in quick, bite-sized online videos that are easily digestible. As trust stays front of mind for digitally immersed teens, they begin seeking online tutorials and lifehacks crowdsourced from real people and relatable social media influencers when it comes to learning new tips and tricks. This proactive approach to self-help is in part a response to the shift away from overly detailed explanations towards highly visual and concise tutorials that make DIY less intimidating and also give room for freedom of experimentation and self-expression.
Workshop Question — What lifestyle trends go hand in hand with your brand and how can you leverage those to engage consumers?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Self-Directed Culinary
Consumers partake in workshops to up their personal culinary skills
Implications - As consumers look to learn more about what goes into our food, many are doing so by participating in workshops around the food or beverage of their choosing. In addition to highlighting the continued interest in the "slow food" movement, this progression demonstrates the ways in which consumers are expanding their knowledge on personal interests while mingling with other members of their community.
Workshop Question — What's a fresh way to engage and educate your consumers about your brand (products or services)? Consider things like workshops or online tutorials.
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Designer Customization
Fashion brands add kiosks in-store that allow post-purchase personalization
Implications - Tapping into the desire for deeper meaning in all areas of spending, fashion brands are channeling the current fascination with personalized goods by incorporating in-store customization kiosks that provide a more experience-driven purchase. This progression highlights the need for brands to create room for consumers to customize the products in order to create an extension of themselves tied to the brand, something that is especially important during a time in which individuals are feeling less of a connection to material objects and large institutions.
Workshop Question — If you were to integrate in-store customization, what products would consumers be able to customize?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Connoisseur Brew
Consumers are enticed by high-end tea bars launched by experts
Implications - Seeking out an experience guided by the expertise and knowledge of a connoisseur, consumers are being enticed by high-end tea bars launched by industry experts that promise an educational retail interaction. Linked to the insatiable desire of the modern consumer to gain expert-level knowledge of their curated interests, this progression demonstrates the refocusing on tea as an artisan food product to be considered on the same level as wine or coffee.
Workshop Question — How could you entice your target consumer to seek out an educational experience with regard to your brand?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends