DIY Consumer Insights

Implications - Once confined to a limited number of industries, organizations everywhere are extolling the virtues of Do-It-Yourself products. Benefits go both ways - consumers have the control and customization they crave, and manufacturers save on assembly costs. Tighter wallets also drive the DIY craze.

Implications - We saw eco DIY emerge in 2007, and in 2008, we saw it advance. Self-made green technology reflects the growing DIY and eco-movements. Innovations in both sectors hold mass appeal, particularly in societies concerned with saving money, discovering platforms for personal creativity, and the search for altruism.

Implications - DIY art is the perfect fix for those who are credit crunched. Decorating your home has never been so affordable with a surplus of creative ideas rising to the mainstream concerning art projects for your home. People are embracing the green movement, recycling existing materials and saving money while they do it.

Implications - Dampened moods among adults due to the recession are in direct relation to the increasing depression among children. Parents who recognize this are beginning to make conscious efforts to increase positive interactive with children, namely playing with them and engaging in creative crafts in budget-friendly ways.

Implications - Recycling has been a monumental part of the environmental movement for a long time, however, during the credit crunch, reusing old materials for new products is more prevalent than ever. Upcycled products come in every genre, from arts and crafts, to home decor and even fashion.

Implications - Turning one man's trash into another person's couture is a fashion statement reflecting eco-consciousness rather than affluence. While having a thick wallet isn't achievable to all, going green is; thus consumers of all economic backgrounds are trying to reflect their lifestyle values in their wardrobes.

Implications - While many artists are choosing to innovate by taking the digital path, others are falling back on more traditional mediums. For some it is an attempt to stand out, for others, it is fear of failing to excel with new tools, and for others still, reasoning lies in loyalty to a craft. For every artist against new technology, there are hundreds of consumers favoring traditional art.

Implications - The creation of fashion and product designs is being increasingly automated. Those seeking novelty and personalization outside big-box stores are developing their own craft skills to create homemade goods. The DIY movement reflects a social urge to offset sameness and bring back sentiment.

Implications - As a growing number of companies release customizable products, consumers are becoming more geared toward exclusivity. In a bid to stay distinguished, the public is willing to opt out of mass-appeal products, opting instead for items that they are able to design themselves, ensuring uniqueness and satisfaction.

Implications - With the economy remaining bleak, people are not willing to spend as much on fancy gifts; they are, however, willing to go the extra mile for something that won't cost much, but shows they care. Homemade goods, or items that show that thought has been put in, go a long way in the impact department.