Trend cluster
Category

Upgradeable
Tech

Brands are launching tech products designed to be upgraded and repaired by users.

Compact Upgradable PCsAccessible Modular LaptopsDual-Ethernet Mini PCsUser-Upgradable Modular Laptops

Trend

What is the Upgradeable Tech trend?

Upgradeable Tech: Brands are launching technology products designed to be upgraded by the end-user. This includes laptops, smartphones, and gaming devices. This reduces manufacturing costs and consumer costs by allowing brands to sell single components at lower prices, instead of completely new devices to users who want upgrades.

Insight

The consumer insight behind the Upgradeable Tech trend

Consumers are increasingly familiar with technology due to the pandemic and the younger generations growing up surrounded by devices. These consumers often repair and upgrade their own products rather than seek help from repair businesses as a cost-saving measure. As a direct result of this, these consumers are drawn to products designed to be opened and repaired. This creates a demand for businesses to sell individual components and products designed to be opened and modified, with a focus on products not as commonly designed to be repairable and upgradable, such as phones or laptops.

Trend themes

Themes within the Upgradeable Tech trend

Three behaviours holding the trend together
01

Upgradable tech

Brands are launching technology products designed to be upgraded by the end-user, leading to a demand for products designed to be opened and modified with a focus on not commonly repairable devices such as phones or laptops.

02

User-upgradable parts

Users increasingly seek products with user-upgradable components such as RAM and storage, driving innovation in products like modular laptops and mini PCs.

03

Dual Ethernet ports

The demand for faster internet speeds and higher network reliability has led to an increase in mini PCs featuring dual Ethernet ports.

Industry implications

What the Upgradeable Tech trend means for industry

Where the trend changes the playbook
For

Consumer electronics

Companies producing consumer electronics can utilize upgradable tech to reduce manufacturing costs and consumer costs.

For

Computer hardware

The computer hardware industry can take advantage of the desire for user-upgradable components in products like modular laptops and mini PCs.

For

Networking

The networking industry can explore the demand for faster internet speeds and higher network reliability by producing products like mini PCs with dual Ethernet ports.

Workshop question

How can your brand reduce costs by creating product for the younger tech-familiar generations that can be easily upgraded and modified?

Trend signals

Trend signals for Upgradeable Tech

Trend score 4.3 out of 10, from popularity 61%, activity 53%, freshness 15%.

Popularity61%
Activity53%
Freshness15%
Audience
70%Men
30%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific