During lockdown, many people are turning to low-tech activities like activity books and puzzles and to keep people occupied, McDonald’s Belgium created a 500-piece, limited-edition Burger Puzzle. The puzzle comes together to form a giant burger and it's touted as “the first McDonald’s burger with not one or two, but hundreds of pieces of meat." During a giveaway in April, boxes of the puzzles were given out to customers. As people self-quarantine, many are putting together puzzles that they might not otherwise try, especially ones with more pieces than they might have ever attempted.
At a time when people can't have familiar experiences from fast food chains and other establishments, brands are developing other ways to interact with loyal fans at home.
Image Credit: TBWA\Belgium
What's Driving This Trend
- Low-tech Activities
- Opportunity to create unique and engaging low-tech activities for people during lockdown.
- Branded Puzzle Experiences
- Opportunity for brands to create branded puzzles and activity books to keep customers engaged and entertained.
- Creative Giveaways
- Opportunity for brands to conduct giveaways of unique and limited-edition products to connect with customers during self-quarantine.
Who This Affects Most
- Fast Food Chains
- Fast food chains can explore the creation of branded puzzles and activities to engage with customers at home during lockdown.
- Publishing and Entertainment
- Publishing and entertainment industries can leverage the trend of puzzles and activity books to develop innovative and interactive experiences for customers.
- Marketing and Advertising
- Marketing and advertising agencies have an opportunity to collaborate with brands and create unique giveaways and experiences that promote customer engagement and loyalty.
