Category
Business
Assisted Conversion
Trend cluster
Category
Safe
Micromobility
Micromobility companies are centering service around rider safety features.
2.2
Trend score
Trend
What is the Safe Micromobility trend?
Safe Micromobility: Micromobility companies are increasingly prioritizing rider safety and creating new technology and tools to help ensure riders remain safe. This includes navigation apps, warm-up modes, self-balancing abilities, and providing incentives for wearing a helmet.
Insight
The consumer insight behind the Safe Micromobility trend
With the increased popularity of scooters, and other micromobility vehicles, some consumers see safety and liability concerns as a barrier to use. These consumers seek out solutions that would ease their concerns adopting transportation methods that are eco-friendly, inexpensive, and optimized for densely packed urban environments.
Trend themes
Themes within the Safe Micromobility trend
Three behaviours holding the trend together01
Safety-focused Micromobility
Micromobility companies are increasingly prioritizing rider safety and creating new technology and tools to help ensure riders remain safe.
02
Personal Lightweight Electric Transport
Consumers seek out solutions that would ease concerns adopting transportation methods that are eco-friendly, inexpensive, and optimized for densely packed urban environments.
03
Navigation and Safety
Micromobility companies are creating navigation apps to help riders navigate and find bike lanes for their journey, combined with safety features.
Industry implications
What the Safe Micromobility trend means for industry
Where the trend changes the playbookFor
Micromobility
Companies in the micromobility sector are developing new technology and tools that prioritizes rider safety and enhances personal transportation solutions.
For
Urban Commuter Solutions
Businesses that offer personal lightweight electric transport solutions are more likely to gain traction among consumers who are looking for eco-friendly and flexibile methods of transportation for densely packed environments
For
Urban Navigation and Safety Apps
Business professionals can leverage the trend of Micromobility Navigation Apps to develop safety features and provide more information to help riders find bike lanes for the duration of their journey.
Workshop question
How can your company better serve safety-conscious consumers?
Trend signals
Trend signals for Safe Micromobility
Trend score 2.2 out of 10, from popularity 31%, activity 25%, freshness 9%.
Popularity31%
Activity25%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Safe Micromobility trend
4 featured examples from Nov 20, 2019 to Jun 23, 2020CategoryEco
Self-Balancing Commuter Scooters
The 'Mantour X' Foldable Scooter is Made with Durable Materials
Opportunity for disruptive innovation in creating advanced electric scooters that meet the demands of urban commuters.
CategoryTech
Micromobility Navigation Apps
Bird Launched a Navigation App Named Bird Maps in Paris and Tel Aviv
The launch of Bird Maps provides an opportunity for the micromobility industry to enhance navigation capabilities and improve the overall user experience.
CategoryMarketing
Scooter Rental Safety Campaigns
Bird Launched a Helmet Selfie Feature with Accompanying Rewards
The transportation industry can benefit from similar campaigns for promoting safety and compliance.
CategoryTech
Safety-Focused Scooter Rental Updates
Bird is Testing Out a 'Warm Up Mode' for New Riders
Safety innovations in vehicle rentals can set companies apart and attract new customers.
