Category
Lifestyle
Assisted Choices
Trend cluster
Category
Election
Tools
Social media platforms are creating new tools to help voters through the process.
2.5
Trend score
Trend
What is the Election Tools trend?
Election Tools: Social media platforms are increasingly taking a serious role in elections and creating tools to help voters. The new tools will encourage voter registration, counter misinformation, fact-check content, and direct users to political ad libraries. These new tools make election information more accessible than ever before.
Insight
The consumer insight behind the Election Tools trend
With the mass amount of content posted to social media, many users are concerned about the spread of inaccurate or misleading information and the negative impact it can have on the democratic process. This is due in part to the fact that social media platforms facilitate a rapid spread of information, which can create problems when unchecked, and has in the past. These concerned individuals may turn to platforms that take their influence seriously, and actively work against misinformation.
Trend themes
Themes within the Election Tools trend
Three behaviours holding the trend together01
Social Media Platforms as New Election Players
Social media platforms are taking on new roles in elections, creating tools to encourage voter registration and counter misinformation.
02
Fact-Checking and Misinformation Prevention
Fact-checking and misinformation prevention are crucial features in social media platforms, with many working with independent fact-checkers to verify posts and stop the spread of misinformation.
03
Social Media's Political Ad Libraries
Social media giant platforms now have political ad libraries where political and issue-based campaigns reach a vast audience.
Industry implications
What the Election Tools trend means for industry
Where the trend changes the playbookFor
Social Media Platforms
Social media platform providers can distinguish themselves from competitors by investing resources into developing tools to encourage voter registration and prevent the spread of misinformation in elections.
For
Fact-Checking and Verification Services
Businesses can capitalize on fact-checking services and verification services to prevent the spread of misinformation on social media platforms.
For
Political Campaign Management
Political campaign management firms can partner with social media providers to achieve the greatest traction for their client's campaigns by utilizing social media advertising and other tools
Workshop question
How can your organization help combat disinformation from social media?
Trend signals
Trend signals for Election Tools
Trend score 2.5 out of 10, from popularity 39%, activity 27%, freshness 9%.
Popularity39%
Activity27%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Election Tools trend
4 featured examples from Oct 23, 2019 to Jun 18, 2020CategoryPop Culture
Political Ad Libraries
Snapchat's New Feature Seeks to Make Political Information Readily Public
Social media platforms have the opportunity to introduce regulations and tools to allow for greater transparency in political advertising.
CategorySocial Media
Fact-Checking Social Media Features
Facebook Created a False Information Tag for Instagram Posts
Disruptive innovation opportunity: Development and integration of fact-checking tools and features within social media platforms to improve information accuracy and diminish the i…
CategorySocial Media
Social Media Voting Initiatives
Facebook Created a Voting Information Center for the 2020 Election
Social media platforms have the opportunity to disrupt the traditional voting process and potentially increase voter turnout through their initiatives.
CategoryPop Culture
Misinformation-Countering Tools
Twitter Announced a Social Media Reporting Tool for the Election
Social media platforms can capitalize on these tools to create a safe and transparent online space for their users and promote user engagement.
