Social media platforms are creating new tools to help voters through the process
Trend - Social media platforms are increasingly taking a serious role in elections and creating tools to help voters. The new tools will encourage voter registration, counter misinformation, fact-check content, and direct users to political ad libraries. These new tools make election information more accessible than ever before.
Insight - With the mass amount of content posted to social media, many users are concerned about the spread of inaccurate or misleading information and the negative impact it can have on the democratic process. This is due in part to the fact that social media platforms facilitate a rapid spread of information, which can create problems when unchecked, and has in the past. These concerned individuals may turn to platforms that take their influence seriously, and actively work against misinformation.
Insight - With the mass amount of content posted to social media, many users are concerned about the spread of inaccurate or misleading information and the negative impact it can have on the democratic process. This is due in part to the fact that social media platforms facilitate a rapid spread of information, which can create problems when unchecked, and has in the past. These concerned individuals may turn to platforms that take their influence seriously, and actively work against misinformation.
Workshop Question - How can your organization help combat disinformation from social media?
Trend Themes
1. Social Media Platforms as New Election Players - Social media platforms are taking on new roles in elections, creating tools to encourage voter registration and counter misinformation.
2. Fact-checking and Misinformation Prevention - Fact-checking and misinformation prevention are crucial features in social media platforms, with many working with independent fact-checkers to verify posts and stop the spread of misinformation.
3. Social Media's Political Ad Libraries - Social media giant platforms now have political ad libraries where political and issue-based campaigns reach a vast audience.
Industry Implications
1. Social Media Platforms - Social media platform providers can distinguish themselves from competitors by investing resources into developing tools to encourage voter registration and prevent the spread of misinformation in elections.
2. Fact-checking and Verification Services - Businesses can capitalize on fact-checking services and verification services to prevent the spread of misinformation on social media platforms.
3. Political Campaign Management - Political campaign management firms can partner with social media providers to achieve the greatest traction for their client's campaigns by utilizing social media advertising and other tools
4 Featured, 34 Examples:
30,189 Total Clicks
Date Range:
Oct 19 — Jun 20
Trending:
Mild
Consumer Insight Topics:
