Influencers may be powerful tools in advertising, but over 80 percent of consumers don't trust their reviews, this is where the Masse app comes in as it functions on the pillars of community and credibility. Serving mainly as a product discovery platform, the Masse app seeks to highlight the reviews of actual users and not influencers. This is achieved through a product feed that looks like a stripped down Twitter timeline and suggestions for fellow users to follow during the onboarding process.
The Masse app furthers this idea of credibility by holding a zero-tolerance policy in regards to paid and sponsored content. Human moderators are also employed alongside AI in an attempt to better curate content and flag offensive or nefarious postings. The product search on the Mass app even pushes this sense of community by filtering content based on the members of a user's network and what they want to see.