The Masse App Has Zero-Tolerance Policy on Sponsored Posts
Justin Lam — November 13, 2018 — Tech
References: itunes.apple & venturebeat
Influencers may be powerful tools in advertising, but over 80 percent of consumers don't trust their reviews, this is where the Masse app comes in as it functions on the pillars of community and credibility. Serving mainly as a product discovery platform, the Masse app seeks to highlight the reviews of actual users and not influencers. This is achieved through a product feed that looks like a stripped down Twitter timeline and suggestions for fellow users to follow during the onboarding process.
The Masse app furthers this idea of credibility by holding a zero-tolerance policy in regards to paid and sponsored content. Human moderators are also employed alongside AI in an attempt to better curate content and flag offensive or nefarious postings. The product search on the Mass app even pushes this sense of community by filtering content based on the members of a user's network and what they want to see.
The Masse app furthers this idea of credibility by holding a zero-tolerance policy in regards to paid and sponsored content. Human moderators are also employed alongside AI in an attempt to better curate content and flag offensive or nefarious postings. The product search on the Mass app even pushes this sense of community by filtering content based on the members of a user's network and what they want to see.
Trend Themes
1. Community-based Ecommerce - Disruptive innovation opportunity: Develop an ecommerce platform that prioritizes community engagement and authentic user reviews.
2. Trustworthy Product Discovery - Disruptive innovation opportunity: Create a product discovery platform that emphasizes actual user reviews over influencer endorsements.
3. Zero-tolerance for Sponsored Content - Disruptive innovation opportunity: Establish an ecommerce app with a strict policy against paid and sponsored content, promoting transparency and credibility.
Industry Implications
1. Ecommerce Platforms - Disruptive innovation opportunity: Transform traditional ecommerce platforms by incorporating community-driven features and trustworthy product recommendations.
2. Influencer Marketing - Disruptive innovation opportunity: Rethink influencer marketing strategies by shifting focus towards authentic user reviews and community engagement.
3. Content Curation and Moderation - Disruptive innovation opportunity: Develop advanced AI systems and human moderation processes to curate and flag offensive or sponsored content on online platforms.
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