The Election Day Snap Map Will Add Social Aspects to Voting
Justin Lam — November 5, 2018 — Tech
In preparation for the upcoming 2018 US midterm elections, Snapchat will be displaying polling stations on its election day Snap Map. Besides guiding users to polling stations, the election day Snap Map will also add a social aspect as it indicates where friends on Snapchat are voting. The feature will also apply filters to a user's Bitmoji and put them in a special election-themed costume when presented on the map.
The election day Snap Map is just part of Snapchat's continued effort to encourage young voters to go off to the polls for the 2018 midterm elections. Snapchat will be partnering with Get to the Polls for its election day Snap Map to assist the app in running its live election night coverage.
Image Credit: Snapchat
The election day Snap Map is just part of Snapchat's continued effort to encourage young voters to go off to the polls for the 2018 midterm elections. Snapchat will be partnering with Get to the Polls for its election day Snap Map to assist the app in running its live election night coverage.
Image Credit: Snapchat
Trend Themes
1. Real-time Social Voting - Snapchat's election day Snap Map integrates social media and voting, creating opportunities for real-time social voting experiences.
2. Social Influencer Politics - Snapchat's election day Snap Map highlights the potential for social influencers to have an impact on political engagement and voting decisions.
3. Interactive Election Coverage - Snapchat's partnership with Get to the Polls demonstrates the rising trend of interactive and engaging election coverage using social media platforms.
Industry Implications
1. Social Media - The integration of social media and voting in Snapchat's election day Snap Map opens up new opportunities for social media platforms to play a larger role in political processes.
2. Technology - The use of Snapchat's election day Snap Map showcases the growing influence of technology in shaping political engagement and election coverage.
3. Digital Marketing - Snapchat's partnership with Get to the Polls highlights the potential for digital marketing strategies to reach and engage young voters during elections.
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