The Information indicated that it will launch the new Ticker app which will focus on tech news. The Information was initially founded in 2013 by Jessica Lessin, and since then has provided an ad-free subscription service for tech news. It was also announced that the new app will be priced at $29 a year, which is a much cheaper price point than the original service that costs $399 per year.
The launch of the Ticker app indicates that the company is looking to reach a broader audience which is apparent through the significant price decrease. Previously, the higher price point was marketed toward those who needed tech information as a part of their job. However, the lower price point is intended for any individual interested in the tech industry.
Image Credit: The Information