Food Delivery Tickets

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KFC's "Seasoned Tickets" on StubHub Deliver Wings on Game Day

— October 17, 2019 — Lifestyle
During football season, KFC fans have the chance to purchase "Seasoned Tickets" on StubHub to get 48 Kentucky Fried Wings delivered every week for 10 weeks. The $75 fried chicken-scented Seasoned Tickets are touted as "the most delicious-smelling paper tickets ever made" and make it easy for people to have wings delivered directly to their door or alternatively made available for pickup at a restaurant. On week 10, KFC added even more value by including a Double Wing Bonus ticket.

Although people are familiar with going to StubHub to purchase tickets for everything from sporting events to concerts, this new offer—valued at over $400—offers a special treat for football fans and those who love the taste of KFC.

Trend Themes

  1. Food Delivery Tickets — Innovative brands can disrupt traditional ticket sales by providing food delivery services to game day customers.
  2. Seasonal Food Promotion — Brands can drive sales by creating limited-time seasonal promotions related to sporting events or other cultural occasions.
  3. Scented Ads — Companies can explore innovative advertising techniques such as scented paper to create a unique and memorable customer experience.

Industry Implications

  1. Restaurant Industry — Restaurants can take advantage of popular sporting events by offering food delivery services, resulting in a boost in sales.
  2. Entertainment Industry — Companies in the entertainment industry can partner with food delivery service companies to provide customers with a unique and convenient experience.
  3. Advertising Industry — Marketing firms can invest in new advertising methods that engage customers' senses, such as using scented paper, in order to improve brand awareness and customer loyalty.
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