During football season, KFC fans have the chance to purchase "Seasoned Tickets" on StubHub to get 48 Kentucky Fried Wings delivered every week for 10 weeks. The $75 fried chicken-scented Seasoned Tickets are touted as "the most delicious-smelling paper tickets ever made" and make it easy for people to have wings delivered directly to their door or alternatively made available for pickup at a restaurant. On week 10, KFC added even more value by including a Double Wing Bonus ticket.
Although people are familiar with going to StubHub to purchase tickets for everything from sporting events to concerts, this new offer—valued at over $400—offers a special treat for football fans and those who love the taste of KFC.
Key Themes Behind This Trend
- Food Delivery Tickets
- Innovative brands can disrupt traditional ticket sales by providing food delivery services to game day customers.
- Seasonal Food Promotion
- Brands can drive sales by creating limited-time seasonal promotions related to sporting events or other cultural occasions.
- Scented Ads
- Companies can explore innovative advertising techniques such as scented paper to create a unique and memorable customer experience.
Where This Applies
- Restaurant Industry
- Restaurants can take advantage of popular sporting events by offering food delivery services, resulting in a boost in sales.
- Entertainment Industry
- Companies in the entertainment industry can partner with food delivery service companies to provide customers with a unique and convenient experience.
- Advertising Industry
- Marketing firms can invest in new advertising methods that engage customers' senses, such as using scented paper, in order to improve brand awareness and customer loyalty.
