Category
Fashion
Gentle Onboarding
Trend cluster
Category
Wellness
Fragrance
Brands are launching perfumes designed to promote mind-body wellbeing.
3.8
Trend score
What's Happening
What is the Wellness Fragrance trend?
Wellness Fragrance: Brands are launching wellness-focused scents and perfumes that combine mindfulness and self-care to support consumers' physical and emotional wellbeing. These products are infused with essential oils and incorporate luxury properties like gemstones and crystals.
Insight
The consumer insight behind the Wellness Fragrance trend
To many consumers, indulgence no longer means just purchasing luxury goods, and now includes investing in wellness as a luxury. This wellness-movement has been propelled by the “New Age” resurgence on social media that takes its cues from rituals and practices common in cultures outside of North America. As a result, the self-care space has gained momentum as consumers take a proactive approach to their well-being rather than a reactive response.
Trend themes
Themes within the Wellness Fragrance trend
Three behaviours holding the trend together01
Wellness-Focused Scents
Brands are launching wellness-focused scents and perfumes that combine mindfulness and self-care to support consumers' physical and emotional wellbeing.
02
Crystal-Infused Scents
Many personal care and beauty brands have been drawing inspiration from the world of magic with crystal-infused makeup and similar ritual boxes that pair symbolic items with personal care products.
03
Wellness Aromatherapy
Brands are implementing wellness-based aromatherapy products to tackle cortisol levels and improve one's personal well-being.
Industry implications
What the Wellness Fragrance trend means for industry
Where the trend changes the playbookFor
Personal Care and Beauty
Companies can create wellness-focused and crystal-infused scents to meet customer's desire for luxury and self-care.
For
Aromatherapy
based products offer companies the chance to create additional products that positively impact consumer's mental and physical health.
For
Self-Improvement
Companies can create wellness scents that address specific emotional states and allow customers to choose a fragrance that aligns with their goals.
Workshop question
How can your brand leverage self-care and well-being to connect with consumers?
Trend signals
Trend signals for Wellness Fragrance
Trend score 3.8 out of 10, from popularity 54%, activity 52%, freshness 9%.
Popularity54%
Activity52%
Freshness9%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Wellness Fragrance trend
6 featured examples from Sep 6, 2018 to Jun 22, 2020CategoryLifestyle
Unisex Anti-Stress Fragrances
The Nue Co.'s Functional Fragrance is a Scent for All Genders
Beauty and personal care companies can introduce functional fragrances that cater to a broader audience and promote relaxation.
CategoryFashion
Witchy Fragrance Kits
Pinrose's 'Starter Witch Kit' Has Scents, Sage, a Tarot Deck and a Crystal
Personal care brands can explore the potential of magic-inspired products to create a unique market niche and appeal to consumers who are looking for intentional and meaningful se…
CategoryMarketing
Botanical Bali-Inspired Fragrances
The Frama Apothecary Beratan Eau de Parfum is Aromatic
Opportunity for fragrance companies to explore and capitalize on the trend of botanical and Bali-inspired scents.
CategoryFashion
Aromatic Body Oils
Highborn's Moon Saber CBD Body Oil Doubles as Perfume
Disruptive innovation opportunity in the development of innovative body oils and multi-purpose skincare products.
CategoryLifestyle
Sleep-Aiding Essential Oil Blends
Vitality's Sweet Dreams Oil Rolls On to Soothe and Relax
The natural remedies industry has a disruptive innovation opportunity in developing and marketing essential oil blends to target specific health concerns, such as sleep troubles.
CategoryFashion
Wellness Crystal-Infused Scents
Fragrance Brand Ascention Partnered with E-commerce Platform QVC
Opportunity for beauty and personal care brands to incorporate self-care and wellness into their product offerings.
