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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,890 more

Wellness Fragrance

Brands are launching perfumes designed to promote mind-body wellbeing

Trend - Brands are launching wellness-focused scents and perfumes that combine mindfulness and self-care to support consumers' physical and emotional wellbeing. These products are infused with essential oils and incorporate luxury properties like gemstones and crystals.

Insight - To many consumers, indulgence no longer means just purchasing luxury goods, and now includes investing in wellness as a luxury. This wellness-movement has been propelled by the “New Age” resurgence on social media that takes its cues from rituals and practices common in cultures outside of North America. As a result, the self-care space has gained momentum as consumers take a proactive approach to their well-being rather than a reactive response.
Workshop Question - How can your brand leverage self-care and well-being to connect with consumers?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
45,424 Total Clicks
Date Range:
Sep 18 — Jun 20
Trending:
This Year and Warm
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Rock Band Deodorants
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play_circle_filled Refreshed Flower Fragrances
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