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Wellness Fragrance

Brands are launching perfumes designed to promote mind-body wellbeing

Trend - Brands are launching wellness-focused scents and perfumes that combine mindfulness and self-care to support consumers' physical and emotional wellbeing. These products are infused with essential oils and incorporate luxury properties like gemstones and crystals.

Insight - To many consumers, indulgence no longer means just purchasing luxury goods, and now includes investing in wellness as a luxury. This wellness-movement has been propelled by the “New Age” resurgence on social media that takes its cues from rituals and practices common in cultures outside of North America. As a result, the self-care space has gained momentum as consumers take a proactive approach to their well-being rather than a reactive response.
Workshop Question - How can your brand leverage self-care and well-being to connect with consumers?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
69,100 Total Clicks
Date Range:
Sep 18 — Jun 20
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Unisex Anti-Stress Fragrances
Unisex Anti-Stress Fragrances
The Nue Co.'s Functional Fragrance is a Scent for All Genders
Wellness label The Nue Co. introduces the new Functional Fragrance that is formulated for a unisex demographic, with the highlighted element being an anti-stress scent. The Nue Co. is often... MORE
Witchy Fragrance Kits
Witchy Fragrance Kits
Pinrose's 'Starter Witch Kit' Has Scents, Sage, a Tarot Deck and a Crystal
Pinrose created a Starter Witch Kit that is set to be available through Sephora this fall season, which will equip shoppers with everything from fragrances and a bundle of sage to a rose quartz... MORE
Botanical Bali-Inspired Fragrances
Botanical Bali-Inspired Fragrances
The Frama Apothecary Beratan Eau de Parfum is Aromatic
The Frama Apothecary Beratan Eau de Parfum is an aromatic fragrance created to capture the essence of the Indonesian atmosphere using an array of botanical components. The perfume was created in... MORE
Aromatic Body Oils
Aromatic Body Oils
Highborn's Moon Saber CBD Body Oil Doubles as Perfume
The Moon Saber Aromatic CBD Body Oil is not just a soothing topical treatment but an aromatic oil that doubles as perfume. The product is touted as calming and relieving thanks to the properties of &#... MORE
Sleep-Aiding Essential Oil Blends
Sleep-Aiding Essential Oil Blends
Vitality's Sweet Dreams Oil Rolls On to Soothe and Relax
Vitality’s Sweet Dreams Oil is a roll-on remedy that helps users fall asleep faster and stay asleep longer. Specializing in signature essential oil blends, diffuser jewelry, pet-centric... MORE
play_circle_filled Wellness Crystal-Infused Scents
Wellness Crystal-Infused Scents
Fragrance Brand Ascention Partnered with E-commerce Platform QVC
Ascention, the self-care fragrance brand launched by Greta Fitz, recently announced its first-ever distribution deal with e-commerce platform QVC in the United States. The well-being fragrance... MORE

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Related Examples

Rock Band Deodorants
Rock Band Deodorants
North Coast Organics Collaborated with the Grateful Dead on Five Scents
Custom Fragrance Retail Experiences
Custom Fragrance Retail Experiences
Penn & Beech is Self Described as a Custom Fragrance Bar
Connecting Custom Fragrance Brands
Connecting Custom Fragrance Brands
Noteology Launched to Connect People Through the Power of Scent
AI-Developed Fragrances
AI-Developed Fragrances
Symrise AG and IBM Join Forces to Utilize AI Technology in Beauty
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Creativity-Centric Perfume Retailers
Parfumerie Trésor Focuses on Curating Unique Scents
Exclusive Custom Fragrance Subscriptions
Exclusive Custom Fragrance Subscriptions
Skylar's Scent Club Delivers a Monthly Limited Scent
Personalized Custom Incense Fragrances
Personalized Custom Incense Fragrances
Cycle Pure Agarbathies Launches the Custom MyIncense
Custom Candle Making Experiences
Custom Candle Making Experiences
The Candle Pour Allows Consumers to Mix and Create Own Candles
Cruelty-Free Blush Ranges
Cruelty-Free Blush Ranges
Folly Fire Introduces Four New Blush Products to Its Vegan Line-Up
Jewelry Brand Home Goods
Jewelry Brand Home Goods
Tiffany & Co Drop a Collection of Branded Home Lifestyle Goods
Children's Aromatherapy Balms
Children's Aromatherapy Balms
The Badger Night-Night Balm Features Calming Essential Oils
Calming Sleep Aid Mists
Calming Sleep Aid Mists
Graydon's Before Bed Spray is Infused with Calming Lavender Ingredients
Fragrant Sleep Sprays
Fragrant Sleep Sprays
This Works' Deep Sleep Pillow Spray Boasts a Calming Aroma
Comfort-Focused Baby Loungers
Comfort-Focused Baby Loungers
The Babymoov Cosydream Smokey Boasts a Secure and Soothing Design
Soothing Sleep Aid Teas
Soothing Sleep Aid Teas
David's Tea's Sweet Dreams Blend Fuses Soothing and Sleep-Promoting Herbs
Natural Sleep Aid Supplements
Natural Sleep Aid Supplements
Dream EZ Promotes a Healthy Sleep Cycle and Improves Enegry
Sleep-Inspiring Wellness Collections
Sleep-Inspiring Wellness Collections
'Bedtime Hero' Explores Non-Lavender Scents for Sleep
Concentrated Body Oils
Concentrated Body Oils
The Skin-Nourishing & Hydrating Beauty Body Oil Restores All Skin Types
Microencapsulated CBD Pillowcases
Microencapsulated CBD Pillowcases
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Clean-Beauty Luxury Bath Lines
Clean-Beauty Luxury Bath Lines
J.R. Watkins Debuted a Premium Line of Bath Products with Ulta.com
Musically Inspired Perfumes
Musically Inspired Perfumes
Allegretto 7.2 Was Inspired by Beethoven's Symphony No. 7
play_circle_filled Refreshed Flower Fragrances
Refreshed Flower Fragrances
Flower By Kenzo Poppy Bouquet Adapts the Original Flower By Kenzo
Essential Oil Moisturizers
Essential Oil Moisturizers
Province Apothecary's Bath and Body Oil is Effective and Affordable
Customizable Dry Body Oils
Customizable Dry Body Oils
Sway's Trademark Dry Body Oil is Tailored with Unique Ingredients
Cold-Pressed Firming Oils
Cold-Pressed Firming Oils
Costa's Kaya Jungle Firming Body Oil Hydrates, Tones & Brightens
All-Natural Body Butters
All-Natural Body Butters
MUTHA Body Butter Contains Shea, Cocoa and Mango Butters
Portable Perfume Pencils
Portable Perfume Pencils
These Pencils Apply the Chanel Chance Fragrance with Greater Precision
Ayurvedic Body Oils
Ayurvedic Body Oils
Taza Ayurveda's Nourish Eladi Body Oil Contains 34 Therapeutic Ingredients
Scented Designer Bags
Scented Designer Bags
Three Fendi Bag Designs Share the Scent of FendiFrenesia
Luxury Cannabis-Infused Bodycare
Luxury Cannabis-Infused Bodycare
Humble Flower Makes Topical Products with Hemp-Based CBD
Brooding Nighttime Fragrances
Brooding Nighttime Fragrances
The LAPP Darkness Eau de Parfum Changes According to the Wearer
Fragranced Festive Pop-Ups
Fragranced Festive Pop-Ups
Tiffany's Holiday Ice Rink is Paired with a Scented Display
play_circle_filled Disco-Inspired Holiday Cosmetics
Disco-Inspired Holiday Cosmetics
NYX Cosmetics' Love Lust Disco Collection References Retro Styles
Sustainably Packaged Gift Sets
Sustainably Packaged Gift Sets
By Sarah London's Gift Set is Wrapped with Crushed Grape Paper
Fragranced Temporary Tattoos
Fragranced Temporary Tattoos
Diptyque's Patch de Parfum Adorns & Delicately Scents the Body
Iconic Luxe Perfume Collections
Iconic Luxe Perfume Collections
The TOM FORD Private Blend Collection Bundles Iconic Fragrances
play_circle_filled Interactive Fragrance Cabinets
Interactive Fragrance Cabinets
The 'Fragrance Combining Cabinet' is a Dynamic Perfume Display
Root Touchup Pens
Root Touchup Pens
The L'Oréal Paris Magic Root Precision Pen Temporarily Conceals Gray Hair
Inaugural Luxe Perfume Series
Inaugural Luxe Perfume Series
Yohji Yamamoto's Yohji Range Branches Out to the Fragrance Territory
Evocative Perfume Pop-Ups
Evocative Perfume Pop-Ups
The Perfume Shop's 'Shop of Feelings' Has Consumers Explore By Emotion
Energy-Packed Unapologetic Fragrances
Energy-Packed Unapologetic Fragrances
Betsey Johnson Introduced Her New Pretty N' Punk Perfume
Precious Perfume Pop-Ups
Precious Perfume Pop-Ups
The Cartier Parfums Pop-Up Celebrates a Diamond-Inspired Fragrance
Reengineered Menstrual Cups
Reengineered Menstrual Cups
The Tampax Cup is a Reusable, Sustainable Feminine Care Product
Upcycled Perfume Packaging
Upcycled Perfume Packaging
Verescence's 'Upcycled' Glass Perfume Bottle is 100% Recyclable
Personalized Warmly Scented Fragrances
Personalized Warmly Scented Fragrances
Le Labo's Tonka 25 is the brand's first scent in 3 years
Twirl Stick-Shaped Packaging
Twirl Stick-Shaped Packaging
Pinrose's 'Twirl & Whirl Rollerball Trio' is Packaged Like a Baton
Ritualistic Beauty Kits
Ritualistic Beauty Kits
'The Rituals Box' from Peet Rivko Balances the Body and Mind
Witchy Bath Products
Witchy Bath Products
The Wonderland Magic Bath Company Created a Hocus Pocus-Themed Range
Crystal-Infused Algae Masks
Crystal-Infused Algae Masks
LILFOX's Brightening Mask is Rich in Free Radical-Fighting Chlorophyll
Magical Bath Bombs
Magical Bath Bombs
Lush Cosmetics UK Launched a Color-Changing 'Dark Arts Jelly Bomb'
Portable Perfume Wipes
Portable Perfume Wipes
Pinrose's 'Best Travel Perfume Ever' Takes the Form of a Towelette
Mood-Boosting Bath Oils
Mood-Boosting Bath Oils
MOA's Bath Oil Blend 'Potion' Promises to Dispel Negativity
Shamanic Ritual Kits
Shamanic Ritual Kits
Shemana's Limited-Edition Shaman Kit Supports Manifestation Practices
Mystical Bath Elixirs
Mystical Bath Elixirs
House of Intuition's Magic Bath Soaks Promote Positive Energy and Luck