FendiFrenesia is an exclusive fragrance that was created for Fendi by Maison Francis Kurkdjian and it can be experienced on three yellow Fendi bag styles from the brand—including two of the iconic Baguettes and a nano purse with gold hardware. According to the brand, "the internal structure of the leather allows it to retain the FENDIFRENESIA fragrance," and thanks to a patented technique, the bags are designed to retain the scent for years. Additionally, the bags come with a small vial of the fragrance so that it can be reapplied or intensified as desired.
In terms of the scent of Fendi's FendiFrenesia, it is described by Maison Francis Kurkdjian as an eau de parfum with musky notes.
Image Credit: Fendi
Key Themes Behind This Trend
- Scented Accessories
- The use of patented techniques to infuse scents into accessories is an opportunity for luxury brands to enhance their offerings and create unique products.
- Multi-sensory Products
- Creating products that engage multiple senses, like sight and scent, presents an opportunity for brands to enhance customer experiences and increase customer loyalty.
- Fragrance Customization
- Providing customers with tools to customize and personalize the scent of their products could be a disruptive innovation opportunity in the luxury goods industry.
Where This Applies
- Luxury Goods
- Luxury brands can innovate and differentiate their products by infusing unique and exclusive scents into their accessories.
- Fashion
- The fashion industry can use innovative techniques to enhance the sensory experience of their products and create unique offerings that differentiate them from competitors.
- Fragrance
- The fragrance industry can collaborate with other industries, like fashion and luxury goods, to create new products that combine and enhance the sensory experience of sight and smell.
