FendiFrenesia is an exclusive fragrance that was created for Fendi by Maison Francis Kurkdjian and it can be experienced on three yellow Fendi bag styles from the brand—including two of the iconic Baguettes and a nano purse with gold hardware. According to the brand, "the internal structure of the leather allows it to retain the FENDIFRENESIA fragrance," and thanks to a patented technique, the bags are designed to retain the scent for years. Additionally, the bags come with a small vial of the fragrance so that it can be reapplied or intensified as desired.
In terms of the scent of Fendi's FendiFrenesia, it is described by Maison Francis Kurkdjian as an eau de parfum with musky notes.
Image Credit: Fendi