For the holiday 2019 season, NYX Cosmetics released a fun limited-edition collection called Love Lust Disco that looks back upon flamboyant, over-the-top styles. Knowing that people will be looking to accent their holiday outfits with a bit of sparkle, in the collection, there are plenty of products that are shimmery and illuminating.
As well as including lip lacquers, lipsticks, eyeshadows and rosy blush shades, the Love Lust Disco collection features products like the Shimmer Down Body Oil and the Body Illuminating Puff to accent more than just the face. When it comes to adding just a little more shimmer to certain parts of the face, NYX Cosmetics also created products like the Metallic Lip Toppers and the five-piece Glitter Vault.
Key Themes Behind This Trend
- Retro-inspired Holiday Cosmetics
- Companies can tap into consumers' nostalgia by creating holiday makeup collections that reference classic styles from previous decades.
- Body Glitter and Shimmer
- The popularity of body glitter and shimmer products provides an opportunity for companies to innovate and create new ways for consumers to accentuate their bodies with sparkle.
- Multi-purpose Makeup
- Consumers are looking for products that can serve multiple purposes and be used on different areas of the face and body, offering opportunities for companies to create versatile makeup options.
Where This Applies
- Cosmetics
- The cosmetics industry has the opportunity to keep up with trends in makeup and beauty by creating holiday collections and body glitter and shimmer products.
- Fashion
- Companies in the fashion industry can partner with cosmetics brands to create holiday makeup collections that complement the season's fashion trends.
- Entertainment
- Entertainment companies can incorporate retro and disco-inspired makeup looks into their productions, creating opportunities for cosmetics brands to partner with them on promotions.
