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The Perfume Shop's 'Shop of Feelings' Has Consumers Explore By Emotion

The Perfume Shop recently opened the doors to its 'Shop of Feelings' pop-up in London and the concept space is organized by emotions and ingredients instead of scents divided by gender, notes or brands.

As the brain's limbic system is responsible for supporting functions related to emotions, memories and stimulation, this perfume pop-up aims to show shoppers the profound impact that scents can have on one's mood and well-being. At the shop, consumers are invited to consult with experts to discover how both new and classic scents are intended to make them feel.

The emotion-based shopping experience is meant to connect consumers to a variety of different perfumes that will ultimately help them feel Sexy, Calm, Invigorated or Happy.