Noteology is a custom fragrance brand that was formerly recognized as "NOTE Fragrances.' It was founded by Danielle Fleming and driven by passion in the industry. The goal was to link the power of scents with the human psychological response to the different aromas.
Scents are able to draw memories and connect to a sense of emotion, which is something that Noteology explores from the very beginning. Fleming researched into the effects aroma has on both the mind and the body, noticing its ability to alter moods. She then built the company with the mission to create "a brand that showcased perfumes and colognes purely for their aromatic qualities and their ability to evoke emotions within us. [...] toharness the psychological connection to scent in a way that is individualized, creative and unique.
Image Credit: Noteology