MOA's Bath Oil Blend 'Potion' Promises to Dispel Negativity

 - Jun 7, 2017
References: moa.london & cultbeauty
MOA, or Magic Organic Apothecary, created a restorative bath oil blend that is designed to be used to lift one's mood, dissipate negativity and focus the mind.

The Fortifying Green Bath Potion is packaged in a vibrant green bottle that is housed in a tube that depicts botanical illustrations and highlights key ingredients like peppermint and fennel. For those who want to try just a small amount of the product before they commit to buying the 100-ml bottle, MOA also offers what it calls a single-serve Fortifying Bath Potion Shot.

The refreshing, detoxifying and muscle-soothing bath soak uses a blend of tried-and-true oils of sunflower, jojoba, fir needle and sweet birch to improve one's overall sense of well-being, but uses magic, ritual-themed branding to encourage a consumer to make their self-care practices extra-special.