MOA, or Magic Organic Apothecary, created a restorative bath oil blend that is designed to be used to lift one's mood, dissipate negativity and focus the mind.
The Fortifying Green Bath Potion is packaged in a vibrant green bottle that is housed in a tube that depicts botanical illustrations and highlights key ingredients like peppermint and fennel. For those who want to try just a small amount of the product before they commit to buying the 100-ml bottle, MOA also offers what it calls a single-serve Fortifying Bath Potion Shot.
The refreshing, detoxifying and muscle-soothing bath soak uses a blend of tried-and-true oils of sunflower, jojoba, fir needle and sweet birch to improve one's overall sense of well-being, but uses magic, ritual-themed branding to encourage a consumer to make their self-care practices extra-special.
What's Driving This Trend
- Mood-boosting Bath Products
- MOA's bath oil blend demonstrates the potential market for mood-enhancing bath products with botanical, ritual-themed branding.
- Single-serve Product Formats
- MOA's single-serve bath potion shot highlights the convenience and accessibility of this format for trying out new wellness products.
- Natural Ingredients
- MOA's use of all-natural, traditional ingredients in its bath oil blend shows the continued demand for natural personal care products.
Who This Affects Most
- Personal Care and Wellness
- The personal care and wellness industry is ripe for innovative mood-enhancing and natural products with unique branding.
- Packaging and Design
- There is a growing opportunity for packaging and design firms to assist personal care companies in creating unique and visually compelling products.
- Hospitality and Luxury
- Hotels and luxury spas can incorporate mood-boosting and natural bath products into their offerings to attract wellness-minded customers.
