Cycle Pure Agarbathies is a giant manufacturer of incense as well as prayer products, and it recently launched the MyIncense program. It is an inaugural offering in the industry that offers customers the option to customize every element of their incense to cater to their personal preference.
The product also gives customers a unique retail experience with hyper-personalization. It can be experienced on Cycle.in, breaking down the process into four categories -- fragrance-focused, experience-focused, deity-focused, or festival/occassion-centric. Starting from the shape of the stick, customers are able to personalize it.This is followed by creating one's own label, the message on the package, the scent and intensity of the fragrance, and more.
Image Credit: Cycle Pure Agarbathies