Symrise AG is a German producer of fragrance and flavors in general and it works in collaboration with IBM to utilize modern technology in the industry. Understanding that creating new scents comes with its challenges, the brand stays at the industry's forefront with the Philyra software developed with the expertise of IBM.
The program uses high-level machine learning algorithms in order to create new and progressive fragrances. The software takes the plethora of raw materials to autonomously experiment and design new formulas. The Philyra algorithm is programmed and trained with 1,300 fragrance raw materials ranging from synthetics to natural extracts. The software can also work with additional information including target customers, demographics, sales data, preferences, and more.
Image Credit: Symrise