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The 'Fragrance Combining Cabinet' is a Dynamic Perfume Display

 - Nov 9, 2018
References: perchinteractive & vimeo
Perch, a leading provider of interactive physical and digital displays for retail marketing, created the Jo Malone Fragrance Combining Cabinet as an innovative perfume display and a powerful way to communicate aromatic experiences with visuals.

As one's sense of smell is deeply connected to the part of the brain that processes memories and emotions, individuals can have profoundly different experiences to the same scents. With this dynamic fragrance display, consumers are able to pick up various product packages and without even having to open a bottle's cap, get a sense of the essence of each scent. While the scents are botanically based, some are represented by bright pink flowers and others seem to come off as more herbaceous or bright, citrusy and fresh.