Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Senior
Renaissance
Brands are launching apps & activations that contribute to senior independence.
1.3
Trend score
Trend
What is the Senior Renaissance trend?
Senior Renaissance: Companies are debuting solutions that are geared toward connecting older demographics. Whether for the purpose of finding love or embarking on a new career path, these initiatives keep participants engaged and active.
Insight
The consumer insight behind the Senior Renaissance trend
Older consumers can often experience a sense of alienation, especially in today's environment which is increasingly fast-paced and demanding. However, many still have a desire to step outside of their comfort zone and embark on new experiences. This does not only allow older consumers to be active and—in some cases—healthier, but it also contributes to feelings of independence as individuals navigate different situations.
Trend themes
Themes within the Senior Renaissance trend
Three behaviours holding the trend together01
Connectivity Initiatives for Seniors
Brands are launching apps & activations that contribute to senior independent social lives.
02
Senior Gig Economy
Platforms that provide flexible work opportunities for retired folk offer a unique win-win solution for senior citizens and the communities they serve.
03
Senior-Focused Reality TV
An increased demand by senior citizens for more relatable characters on television has opened up a unique opportunity for reality TV.
Industry implications
What the Senior Renaissance trend means for industry
Where the trend changes the playbookFor
Healthcare
Healthcare and wellness industries can incorporate senior-centric programs and innovations to cater to an older consumer base.
For
Media and Entertainment
Media and Entertainment industries can tap into the senior demographic by creating relatable content that depicts an active social life, and business partnerships that integrate seniors into social experiences.
For
Tech
Tech can provide innovative solutions tailored to the senior demographic, from apps that support senior social connectivity, to senior-oriented websites and smart technologies designed to address age-related health issues.
Workshop question
How might you connect and empower an older demographic?
Trend signals
Trend signals for Senior Renaissance
Trend score 1.3 out of 10, from popularity 16%, activity 15%, freshness 9%.
Popularity16%
Activity15%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Senior Renaissance trend
4 featured examples from Apr 4, 2019 to Mar 11, 2020CategoryLife-Stages
Senior Entrepreneur-Focused Communities
The Senior Entrepreneurs Group Has Over 945 Members
Offering specialized business knowledge, coaching, and mentorship to senior entrepreneurs.
CategoryLifestyle
Community-Connecting Senior Jobs
The Umbrella App Offers Retired Folks Flexible Work
Elder care services can benefit from offering flexible job opportunities to retired individuals who have valuable skills and experience.
CategoryLifestyle
Family-Controlled Dating Shows
AARP's Date My Grandma Show Allows Grandchildren to Play Matchmaker
The trend towards family-controlled dating shows presents an opportunity for disruptive innovation in multi-generational media programming.
CategoryLifestyle
Senior Reality Dating Shows
'The Bachelor' Put Out a Casting Call for Senior Citizens
The television industry has an opportunity to capitalize on the growing interest in reality dating shows by creating content specifically targeted towards senior citizens.
