Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.

Boomers Consumer Insights

Boomerpreneur
Support tools for Neo-Boomer entrepreneurs lean into the power of community
Implications - The life of an entrepreneur can often be a lonely one but increasingly, Neo-Boomers business-owners are turning to resources that offer support from a community of their peers. This serves as a reflection not only of the work ethic of this microgeneration, but more importantly their inclination to be fueled by a supportive community.
Workshop Question — What does community support look like for your target demographic? Is it found online or in-person?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Boomer Naturality
Aging demographics turn to purity-focused wellness to ensure contingent health
Implications - Though North American Boomers are widely known as a generation redefining age, they are still realistic in regards to typical health concerns associated with ageing. However, as (largely) former hippies, they are more open to alternative wellness products. This is why an increase in naturality-focused health products for Boomers can be observed. This is especially prevalent among Leading Boomers, who have surpassed the age of life expectancy of their parent's generation and are thus more focused on health than in past years.
Workshop Question — How could you reframe the life stages of your target demographic's age group to better suit their generation's behavioral nuances?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Boomerized Digital
Empowered Boomers turn to tech-powered fitness tools to stay in shape
Implications - An increasing number of fitness-related apps and devices are being used to encourage seniors to lead healthier lifestyles. These tools offer the dual functionality of allowing aging consumers to more seamlessly monitor their wellness paths, while staying abreast of emerging technologies. This confirms the appetite that many Boomers have to experiment and engage with technology more generally and speaks to the way technology facilitates more diverse expressions of wellness for this demographic.
Workshop Question — How might your brand use technology to better connect with Boomers?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Ageless Adventure
Rigorous outdoor activities open up to all age groups for inclusivity
Implications - Connotations around aging are evolving, and as consumers look to identify themselves beyond just a number, products and services are arising that allow aging consumers to feel young again. From all-age encompassing outdoor adventures to elements of education, brands are recognizing the desire from consumers to stay physically active, but to take risks as well, especially as they reach life stages that allow for more free time and leisure.
Workshop Question — How can you appeal to your aging consumers' sense of play and adventure? How could you incorporate those sentiments into your products and services?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Redefined Age
Baby boomers turn to spaces that evoke youthful nostalgia
Implications - Going against misconceptions that baby boomers in North America simply golf and go on cruises once they retire, individuals in this cohort are turning to a range of activities and spaces in which they're able to participate in what are traditionally considered to be youth-oriented activities. Such spaces cater to seniors seeking experiences that enrich their lives when they finally have time to do so, while rebelling against the stereotypes associated with their generation.
Workshop Question — How could your brand turn misconceptions about its targeted demographics around?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Extreme Aging
As an offshoot of potentialism, a market for Boomer adventure tourism is expanding
Implications - As ex-hippies, the aging Boomer demographic is not looking to simply relax during retirement. They are instead seeking new and exciting opportunities by way of adventure travel. This opens doors for cross-industry ideas positioning "aging" as a time for new opportunity, and signifies a cultural shift away from the old definition of what it means to grow older.
Workshop Question — How can you better serve your aging consumer?
2.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Life Stage Leisure
Social events tap into the hobbies and interests of older demographics
Implications - As brands look to create lifelong consumers, many are pivoting part of their focus towards the interests of older demographics including Boomers and seniors. By uncovering the passions and priorities of these inherently social consumer segments, brands are able to foster environments that empower older consumers to be themselves and create communities around shared interests. This seemingly unlikely shift in focus denotes the importance of remaining relevant to consumers through different stages of their lives.
Workshop Question — How much will your current branding resonate with your consumer's next life stage?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gamified Recreational
Leisure brands are engaging Boomers through addictive gamification
Implications - Not just for targeting Millennial consumers, gamification serves to create emotional engagement between brands and older demographics, including the Boomer segment. With more free time and disposable income, Boomers are seeking fun ways to interact with brands in their leisure time, from gamified shopping services to playful retreat experiences. By leveraging the elements of addictive game play, brands are creating new consumers among this traditionally brand-loyal demographic.
Workshop Question — Which viable consumer segments are you overlooking?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Senior Socialite
Boomers are looking to communal living spaces as retirement options
Implications - Boomers are a generation of independent people, but the traditional retirement home concept isn't conducive to that lifestyle. Instead, boomers entering retirement are looking for communal experiences that allow the retention of independence through co-living while also fostering social bonds. Brands stand to appeal to boomers by encouraging and facilitating the social lifestyle to which the generation is accustomed.
Workshop Question — How can your brand offering be positioned as a gateway to your target consumer's desired lifestyle?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Silent Surfing
Boomers spending more time online pushes brands to engage their unassuming presence
Implications - Though Boomers don't engage with social media as much as other generations, this doesn't mean they don't spend time online. Having more free time and longer attention spans than Millennials or Gen Z, Boomers are more likely to use time online browsing professional websites such as LinkedIn and social news outlets. This calls for longer videos, more mature content creators and lengthy online adverts targeting those who are seeking more serious, long-form content.
Workshop Question — How can your brand better appeal to the aging consumer using online platforms or social media outlets?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends