Boomers Trend Clusters

Pet care brands are creating dedicated websites for pet dietary questions. These resources are designed to ensure that pet owners do not feed something to their pets that may seem unassuming, but is in fact dangerous to the pet's health. As such, the websites are streamlined for fast results.

Megatrends

AuthenticityNaturalitySimplicity

Cheese brands are releasing bite-sized seasoned CPGs for convenient snacking. These are designed to provide both the flavor palate of rich cheeses with benefit of quick ready-to-eat seasoned snacks. These bite-sized snacks can be eaten as a side dish, or as a regular snacking product.

Megatrends

CatalyzationCurationHybridization

Boomer-focused digital literacy programs are increasingly embracing conversational approaches, creating a casual environment where learning feels less like a formal class and more like a conversation between friends. Notably, this approach respects varying levels of tech familiarity and confidence.

Megatrends

ExperienceMany to ManyPersonalization

Incremental games are titles that progress over time without user input. This progress can be accelerated by actively playing the game. The passive progression model leads to consistent progression for the players, which is often satisfying and addicting, regardless of the players' busy schedules.

Megatrends

HybridizationMultisensationNostalgia

Automotive manufacturers are launching new vehicles inspired by retro designs. These cars blend retro aesthetics with modern features, such as electric engines, network connectivity, or motion sensors. Often limited-edition products, these vehicles capture nostalgia without compromising on comforts.

Megatrends

CatalyzationCurationNostalgia

Healthtech brands are creating specialized eyewear with built-in hearing aids. Utilizing technologies like bone conduction, transcription, or audio amplification, these glasses aim to provide a non-intrusive solution to hearing impairment—meaning they can be worn daily with minimal discomfort.

Megatrends

Artificial IntelligenceCatalyzationHybridization

Brands in the beauty industry are making less-traditional procedures more affordable and accessible. Through marketing and increased availability, these procedures are being destigmatized, and are in turn becoming more commonplace. These factors result in fewer barriers for interested consumers.

Megatrends

ExperiencePersonalizationProsumerism

Brands are tapping into nostalgic soda flavors, reimagining these drinks as health-positive products filled with probiotics. These items satisfy nostalgic desires for hearty, classic sodas while simultaneously boosting consumers' gut health.

Megatrends

NaturalityNostalgiaYouthfulness

Brands are increasingly launching digital and technological menopause solutions, as consumers have become more familiar with technology over the pandemic. These products help consumers manage symptoms from home while ensuring they have on-demand access to support through digital channels.

Megatrends

Artificial IntelligenceAuthenticityCatalyzation