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Rigorous outdoor activities open up to all age groups for inclusivity
Implications - Connotations around aging are evolving, and as consumers look to identify themselves beyond just a number, products and services are arising that allow aging consumers to feel young again. From all-age encompassing outdoor adventures to elements of education, brands are recognizing the desire from consumers to stay physically active, but to take risks as well, especially as they reach life stages that allow for more free time and leisure.

Homework Question - How can you appeal to your aging consumers' sense of play and adventure? How could you incorporate those sentiments into your products and services? [More]

SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
123,566 Total Clicks
Apr 17 - Oct 18
This Quarter and Warm
LifestyleLife-StagesBoomers
Baby boomers turn to spaces that evoke youthful nostalgia
Implications - Going against misconceptions that baby boomers in North America simply golf and go on cruises once they retire, individuals in this cohort are turning to a range of activities and spaces in which they're able to participate in what are traditionally considered to be youth-oriented activities. Such spaces cater to seniors seeking experiences that enrich their lives when they finally have time to do so, while rebelling against the stereotypes associated with their generation.

Homework Question - How could your brand turn misconceptions about its targeted demographics around? [More]

SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
83,226 Total Clicks
Mar 17 - Aug 18
This Quarter and Warm
LifestyleLife-StagesBoomers
As an offshoot of potentialism, a market for Boomer adventure tourism is expanding
Implications - As ex-hippies, the aging Boomer demographic is not looking to simply relax during retirement. They are instead seeking new and exciting opportunities by way of adventure travel. This opens doors for cross-industry ideas positioning "aging" as a time for new opportunity, and signifies a cultural shift away from the old definition of what it means to grow older.

Homework Question - How can you better serve your aging consumer? [More]

SCORE 3.4
Popularity
Activity
Freshness
Megatrends
Patterns
73,942 Total Clicks
Mar 15 - Jan 18
This Year and Untested
WorldTravelLife-StagesBoomers
Social events tap into the hobbies and interests of older demographics
Implications - As brands look to create lifelong consumers, many are pivoting part of their focus towards the interests of older demographics including Boomers and seniors. By uncovering the passions and priorities of these inherently social consumer segments, brands are able to foster environments that empower older consumers to be themselves and create communities around shared interests. This seemingly unlikely shift in focus denotes the importance of remaining relevant to consumers through different stages of their lives.

Homework Question - How much will your current branding resonate with your consumer's next life stage? [More]

SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
55,703 Total Clicks
Oct 17 - Oct 18
This Quarter and Average
The 6 Patterns of Opportunity & Top 18 Megatrends
Leisure brands are engaging Boomers through addictive gamification
Implications - Not just for targeting Millennial consumers, gamification serves to create emotional engagement between brands and older demographics, including the Boomer segment. With more free time and disposable income, Boomers are seeking fun ways to interact with brands in their leisure time, from gamified shopping services to playful retreat experiences. By leveraging the elements of addictive game play, brands are creating new consumers among this traditionally brand-loyal demographic.

Homework Question - Which viable consumer segments are you overlooking? [More]

SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
32,307 Total Clicks
Nov 17 - Nov 17
Warm
Boomers are looking to communal living spaces as retirement options
Implications - Boomers are a generation of independent people, but the traditional retirement home concept isn't conducive to that lifestyle. Instead, boomers entering retirement are looking for communal experiences that allow the retention of independence through co-living while also fostering social bonds. Brands stand to appeal to boomers by encouraging and facilitating the social lifestyle to which the generation is accustomed.

Homework Question - How can your brand offering be positioned as a gateway to your target consumer's desired lifestyle? [More]

SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
81,682 Total Clicks
Jan 17 - Mar 18
This Year and Warm
Life-StagesSeniorsBoomers
Boomers spending more time online pushes brands to engage their unassuming presence
Implications - Though Boomers don't engage with social media as much as other generations, this doesn't mean they don't spend time online. Having more free time and longer attention spans than Millennials or Gen Z, Boomers are more likely to use time online browsing professional websites such as LinkedIn and social news outlets. This calls for longer videos, more mature content creators and lengthy online adverts targeting those who are seeking more serious, long-form content.

Homework Question - How can your brand better appeal to the aging consumer using online platforms or social media outlets? [More]

SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
60,832 Total Clicks
Jan 17 - Sep 17
Warm
Trend Hunter Services
Fashion and beauty blogs are being led by, and catering to baby boomers
The popularity of fashion and beauty blogs as a significant source of entertainment and inspiration has reached the Baby Boomer generation. Their involvement in this form of creative expression counters the notion that the Boomer generation only recognizes traditional artistic platforms. The demographic's entrance into this particular platform signifies the proliferation of not just the Internet, but Internet culture in new, unexpected places.

Homework Question - How can your brand model or employ the reach and demographic diversity of online influencer communities? [More]

SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
74,727 Total Clicks
Mar 16 - Sep 17
Warm
Tech accessories ease consumers into the world of hyperconnectivity
Implications - As IoT continues to take over and connected technology seems to be getting more sophisticated by the second, brands are releasing peripherals that can make the transition into a high-tech lifestyle much more simplistic. Particularly helpful for non-digital natives such as Gen X and Boomers as well as those who are just being introduced to the connected landscape, products that are foolproof act as buffers that prevent user error. While technology may be getting smarter, we're seeing a ripple effect towards simplicity and ease of use within consumer priorities.

Homework Question - How can you implement steps to anticipate and mitigate user error in your industry? [More]

SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
64,235 Total Clicks
Sep 15 - May 18
This Year and Warm
Boomers seek new opportunities and experience as they age
Implications - Boomers are redefining what it means to age by prioritizing new experiences and satisfying their sense of curiosity. Examples are seen in travel, entrepreneurship, and beyond. This shows that the characteristics this generation displayed in their youth remain intact as they age, a lesson that is invaluable when considering the growth cycle of today's youth demographics.

Homework Question - What will have changed about your target demographic in 5, 10, and 20 years? How can you ensure your brand is relevant to them at every phase? [More]

SCORE 4.6
Popularity
Activity
Freshness
Megatrends
Patterns
57,340 Total Clicks
Jan 16 - Jan 18
This Year and Mild