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Boomers spending more time online pushes brands to engage their unassuming presence
Implications - Though Boomers don't engage with social media as much as other generations, this doesn't mean they don't spend time online. Having more free time and longer attention spans than Millennials or Gen Z, Boomers are more likely to use time online browsing professional websites such as LinkedIn and social news outlets. This calls for longer videos, more mature content creators and lengthy online adverts targeting those who are seeking more serious, long-form content. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
36,731 Total Clicks
Jan 17 - Sep 17
This Month and Warm
Fashion and beauty blogs are being led by, and catering to baby boomers
The popularity of fashion and beauty blogs as a significant source of entertainment and inspiration has reached the Baby Boomer generation. Their involvement in this form of creative expression counters the notion that the Boomer generation only recognizes traditional artistic platforms. The demographic's entrance into this particular platform signifies the proliferation of not just the Internet, but Internet culture in new, unexpected places. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
52,604 Total Clicks
Mar 16 - Sep 17
This Month and Warm
Tech accessories ease consumers into the world of hyperconnectivity
Implications - As IoT continues to take over and connected technology seems to be getting more sophisticated by the second, brands are releasing peripherals that can make the transition into a high-tech lifestyle much more simplistic. Particularly helpful for non-digital natives such as Gen X and Boomers as well as those who are just being introduced to the connected landscape, products that are foolproof act as buffers that prevent user error. While technology may be getting smarter, we're seeing a ripple effect towards simplicity and ease of use within consumer priorities. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
45,565 Total Clicks
Sep 15 - Aug 17
This Month and Average
Boomers seek new opportunities and experience as they age
Implications - Boomers are redefining what it means to age by prioritizing new experiences and satisfying their sense of curiosity. Examples are seen in travel, entrepreneurship, and beyond. This shows that the characteristics this generation displayed in their youth remain intact as they age, a lesson that is invaluable when considering the growth cycle of today's youth demographics. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
43,530 Total Clicks
Jan 16 - Aug 17
This Month and Mild
The 6 Patterns of Opportunity & Top 18 Megatrends
The auto industry doubles down on retiring Boomers
Implications - As Millennials continue to resist the auto industry, companies therein are refocusing their efforts on a more responsive group: Boomers. This group is both affluent and free of dependents, and therefore are great candidates for big-ticket purchases like automobiles. Retro marketing and features that explicitly cater to a Potentialist lifestyle capitalize on these cyclical occurrences. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
213,638 Total Clicks
Jan 17 - Aug 17
This Quarter and Warm
AutosLife-StagesBoomers
The Boomer demographic engages in higher-end health management
Implications - Boomers have reached retiring age at a time when they have quite a bit of disposable income, creating a large generation of potential luxury consumers. Combining their pragmatic needs with a touch of luxury simultaneously provides tactical and emotional appeal. The convergence of function and style for Boomers can be seen within the health industry specifically, with potential applications beyond. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
47,794 Total Clicks
Aug 16 - Jun 17
This Year and Warm
LifestyleHealthLife-StagesBoomers
Boomers are empowered to remain themselves through health products
Implications - Previously, health and wellness products and services targeted to Boomers focused in on the concept of "anti-aging." However, Boomers are finding independence is as important to them in retirement age as it was during their youth, creating a need for health products that enable them to embrace their new identities in a more empowering, lighthearted manner. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
111,902 Total Clicks
Nov 15 - Jan 17
This Year and Warm
LifestyleHealthLife-StagesBoomers
Trend Hunter Services
Boomers are looking to Millennial culture to keep them young
Implications - As Boomers transition into retirement, they are adapting aspects of Millennial culture. This presents an opportunity to relive their hippie youth in a more modern way. Additionally, this opens up new ways to bond with their younger loved ones, building on the changing family dynamics of modern society. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
48,342 Total Clicks
Nov 15 - Nov 16
This Year and Average
Life-StagesBoomers
Boomers spend their second wave of free time on their bodies
Implications - Given the psychographic information on the Boomer generation, their entrance into retiring age is often called their "second adolescence." Many Boomers are using this time to reconnect with their health and bodies in general, redefining what it means to age mentally as well as physically. [More]
SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
89,146 Total Clicks
Mar 15 - Mar 17
This Year and Mild
LifestyleHealthLife-StagesBoomers
Anti-aging products from various categories take a gentle angle
Implications - Previous methods of anti-aging typically include harsh chemicals and surgical procedures; however, as the Boomer generation continues to indulge in Potentialism -- the idea that their retirement age could serve as a second adolescence for the large, generally affluent group -- the definition of what it is to "age" shifts, calling for something less intrusive. This also results in more subtly branded anti-aging products, speaking to the stark difference between this aging generation and those of the past. [More]
SCORE 4.3
Popularity
Activity
Freshness
Megatrends
Patterns
91,064 Total Clicks
May 15 - Apr 16
Average
LifestyleHealthLife-StagesBoomers