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Social events tap into the hobbies and interests of older demographics
Implications - As brands look to create lifelong consumers, many are pivoting part of their focus towards the interests of older demographics including Boomers and seniors. By uncovering the passions and priorities of these inherently social consumer segments, brands are able to foster environments that empower older consumers to be themselves and create communities around shared interests. This seemingly unlikely shift in focus denotes the importance of remaining relevant to consumers through different stages of their lives. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
30,059 Total Clicks
Oct 17 - Nov 17
This Week and Mild
Leisure brands are engaging Boomers through addictive gamification
Implications - Not just for targeting Millennial consumers, gamification serves to create emotional engagement between brands and older demographics, including the Boomer segment. With more free time and disposable income, Boomers are seeking fun ways to interact with brands in their leisure time, from gamified shopping services to playful retreat experiences. By leveraging the elements of addictive game play, brands are creating new consumers among this traditionally brand-loyal demographic. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
31,928 Total Clicks
Nov 17 - Nov 17
This Week and Warm
Boomers are looking to communal living spaces as retirement options
Implications - Boomers are a generation of independent people, but the traditional retirement home concept isn't conducive to that lifestyle. Instead, boomers entering retirement are looking for communal experiences that allow the retention of independence through co-living while also fostering social bonds. Brands stand to appeal to boomers by encouraging and facilitating the social lifestyle to which the generation is accustomed. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
51,320 Total Clicks
Jan 17 - Oct 17
This Quarter and Warm
Life-StagesSeniorsBoomers
Boomers spending more time online pushes brands to engage their unassuming presence
Implications - Though Boomers don't engage with social media as much as other generations, this doesn't mean they don't spend time online. Having more free time and longer attention spans than Millennials or Gen Z, Boomers are more likely to use time online browsing professional websites such as LinkedIn and social news outlets. This calls for longer videos, more mature content creators and lengthy online adverts targeting those who are seeking more serious, long-form content. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
42,783 Total Clicks
Jan 17 - Sep 17
This Quarter and Warm
The 6 Patterns of Opportunity & Top 18 Megatrends
Fashion and beauty blogs are being led by, and catering to baby boomers
The popularity of fashion and beauty blogs as a significant source of entertainment and inspiration has reached the Baby Boomer generation. Their involvement in this form of creative expression counters the notion that the Boomer generation only recognizes traditional artistic platforms. The demographic's entrance into this particular platform signifies the proliferation of not just the Internet, but Internet culture in new, unexpected places. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
57,858 Total Clicks
Mar 16 - Sep 17
This Quarter and Warm
Tech accessories ease consumers into the world of hyperconnectivity
Implications - As IoT continues to take over and connected technology seems to be getting more sophisticated by the second, brands are releasing peripherals that can make the transition into a high-tech lifestyle much more simplistic. Particularly helpful for non-digital natives such as Gen X and Boomers as well as those who are just being introduced to the connected landscape, products that are foolproof act as buffers that prevent user error. While technology may be getting smarter, we're seeing a ripple effect towards simplicity and ease of use within consumer priorities. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
47,836 Total Clicks
Sep 15 - Aug 17
This Quarter and Average
Boomers seek new opportunities and experience as they age
Implications - Boomers are redefining what it means to age by prioritizing new experiences and satisfying their sense of curiosity. Examples are seen in travel, entrepreneurship, and beyond. This shows that the characteristics this generation displayed in their youth remain intact as they age, a lesson that is invaluable when considering the growth cycle of today's youth demographics. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
44,542 Total Clicks
Jan 16 - Aug 17
This Quarter and Mild
Trend Hunter Services
The auto industry doubles down on retiring Boomers
Implications - As Millennials continue to resist the auto industry, companies therein are refocusing their efforts on a more responsive group: Boomers. This group is both affluent and free of dependents, and therefore are great candidates for big-ticket purchases like automobiles. Retro marketing and features that explicitly cater to a Potentialist lifestyle capitalize on these cyclical occurrences. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
229,546 Total Clicks
Jan 17 - Aug 17
This Year and Warm
AutosLife-StagesBoomers
The Boomer demographic engages in higher-end health management
Implications - Boomers have reached retiring age at a time when they have quite a bit of disposable income, creating a large generation of potential luxury consumers. Combining their pragmatic needs with a touch of luxury simultaneously provides tactical and emotional appeal. The convergence of function and style for Boomers can be seen within the health industry specifically, with potential applications beyond. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
49,872 Total Clicks
Aug 16 - Jun 17
This Year and Warm
LifestyleHealthLife-StagesBoomers
Boomers are empowered to remain themselves through health products
Implications - Previously, health and wellness products and services targeted to Boomers focused in on the concept of "anti-aging." However, Boomers are finding independence is as important to them in retirement age as it was during their youth, creating a need for health products that enable them to embrace their new identities in a more empowering, lighthearted manner. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
116,656 Total Clicks
Nov 15 - Jan 17
This Year and Warm
LifestyleHealthLife-StagesBoomers