Because Market got its start by offering a better way for older adults to shop for bladder protection products and now it is venturing into the creation of skincare products for senior skin. While there are many direct-to-consumer brands that are expressly focused on Millennial consumers, Because Market offers personal care solutions that are just as convenient but with a focus on an older demographic. The products can be bought as one-off purchases or ongoing subscriptions.
The skincare line is focused on cleansing and protecting skin impacted by incontinence. The skincare line includes two kinds of creams and a waste-reducing No-Rinse Cleansing Spray, as well as other must-have products for the current times like sanitizer gel and on-the-go wipes.
Image Credit: Because Market