What is the trend of senior skincare products?

There is a growing demand for skincare products that are specifically formulated for the needs of aging skin, creating new opportunities for brands to innovate and tap into this market.

What is the trend of direct-to-consumer for elderly?

Direct-to-consumer healthcare and personal care brands that cater to the needs of elderly consumers are becoming more popular due to their convenience and accessibility.

What is the trend of incontinence skincare?

As the population ages, the need for skincare products that address the issues associated with incontinence is becoming more prominent, creating an opportunity for brands to develop innovative solutions.

What are the implications for the healthcare industry?

The healthcare industry has an opportunity to tap into the elderly population by developing tailored skincare products to meet their specific needs.

What are the implications for the personal care industry?

The personal care industry can develop innovative skincare solutions that address the issues associated with incontinence and meet the needs of elderly consumers.

What are the implications for the direct-to-consumer industry?

There is a growing opportunity for direct-to-consumer brands that cater to the needs of aging consumers by providing convenient and accessible healthcare and personal care products.

Senior-Focused Skincare Lines : Because Market

Senior-Focused Skincare Lines

Inclusive Age-Appropriate Skincare Image 1

Because Market is a D2C Brand for Older Adults

Laura McQuarrie — October 17, 2020 — Fashion

References: becausemarket & forbes

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Because Market got its start by offering a better way for older adults to shop for bladder protection products and now it is venturing into the creation of skincare products for senior skin. While there are many direct-to-consumer brands that are expressly focused on Millennial consumers, Because Market offers personal care solutions that are just as convenient but with a focus on an older demographic. The products can be bought as one-off purchases or ongoing subscriptions.

The skincare line is focused on cleansing and protecting skin impacted by incontinence. The skincare line includes two kinds of creams and a waste-reducing No-Rinse Cleansing Spray, as well as other must-have products for the current times like sanitizer gel and on-the-go wipes.

Image Credit: Because Market

Trend Themes

Senior Skincare Products — There is a growing demand for skincare products that are specifically formulated for the needs of aging skin, creating new opportunities for brands to innovate and tap into this market.
Direct-to-consumer for Elderly — Direct-to-consumer healthcare and personal care brands that cater to the needs of elderly consumers are becoming more popular due to their convenience and accessibility.
Incontinence Skincare — As the population ages, the need for skincare products that address the issues associated with incontinence is becoming more prominent, creating an opportunity for brands to develop innovative solutions.

Industry Implications

Healthcare — The healthcare industry has an opportunity to tap into the elderly population by developing tailored skincare products to meet their specific needs.
Personal Care — The personal care industry can develop innovative skincare solutions that address the issues associated with incontinence and meet the needs of elderly consumers.
Direct-to-consumer — There is a growing opportunity for direct-to-consumer brands that cater to the needs of aging consumers by providing convenient and accessible healthcare and personal care products.

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