Category
Lifestyle
Festive Fusions
Trend cluster
Category
Menopause
Tech
Introduction of digital menopause solutions was accelerated by the pandemic.
6.1
Trend score
Trend
What is the Menopause Tech trend?
Menopause Tech: Brands are increasingly launching digital and technological menopause solutions, as consumers have become more familiar with technology over the pandemic. These products help consumers manage symptoms from home while ensuring they have on-demand access to support through digital channels.
Insight
The consumer insight behind the Menopause Tech trend
The pandemic caused women experiencing menopause to feel more isolated than before as in-person medical services were moved to digital platforms. These conditions led to aging consumers becoming more intimately connected to technology than before, increasing the perceived value of menopause-focused technological solutions. This directly caused an increase in demand for smart gadgets, AI-powered solutions, and digital platforms focused on perimenopause and menopause support.
Trend themes
Themes within the Menopause Tech trend
Three behaviours holding the trend together01
Digital Menopause Solutions
The pandemic has accelerated the launch of digital and technological menopause solutions, leading to an increase in demand for smart gadgets, AI-powered solutions, and digital platforms focused on perimenopause and menopause support.
02
AI-Powered Menopause Apps
Menopause apps are leveraging AI algorithms, digital therapeutics, and sensors to offer personalized help based on each individual's symptoms and situation while providing virtual appointments with doctors and specialists.
03
Virtual Assistant Menopause Apps
Menopause apps with virtual lifestyle coaches help women develop healthy habits and tap into evidence-based strategies revolving around eating, sleep, movement, stress management, and emotion management, while enabling users to engage with experts and form supportive communities.
Industry implications
What the Menopause Tech trend means for industry
Where the trend changes the playbookFor
Healthcare and Pharmaceutical
The growing demand for menopause solutions presents significant opportunities for companies in healthcare and pharmaceutical industries to develop innovative products and services to meet the unique needs of aging populations.
For
Femtech
Femtech companies are uniquely positioned to create menopause-specific solutions leveraging digital platforms, AI, and other emerging technologies to provide more comprehensive and personalized care for women seeking relief from menopause symptoms.
For
Wearable Technology
The development of personal cooling devices and the integration of wearable technology into menopause apps presents opportunities for companies in the wearable technology industry to create innovative products catered to menopausal women.
Workshop question
How could your industry leverage the increase in tech literacy caused by the pandemic?
Trend signals
Trend signals for Menopause Tech
Trend score 6.1 out of 10, from popularity 82%, activity 85%, freshness 17%.
Popularity82%
Activity85%
Freshness17%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Menopause Tech trend
5 featured examples from Jan 6 to Jul 20, 2023CategoryLifestyle
AI-Powered Menopause Apps
This App Uses Powerful Algorithms & Sensors to Provide Relief to Women
There is a growing demand for femtech solutions that offer aging-related support and menopause relief.
CategoryTech
AI-Supported Menopausal Treatment Services
Morrama Recently Debuted Its Luma Service Concept
Disruptive innovation opportunities in personalized treatments and wearable technology.
CategoryLifestyle
Virtual Assistant Menopause Apps
The 'Issviva' App Offers Access to Lifestyle Tips & Expert Advice
Health tech companies can innovate by creating virtual lifestyle coaches that provide personalized, evidence-based strategies for health management.
CategoryTech
Personal Cooling Devices
Embr Wave Regulates Body Temperature for Relief from Menopause
Health-tech stands to benefit from the non-invasive and wearable aspects of personal cooling devices for menopause relief.
CategoryLifestyle
3D-Printed Menopause Supplements
The Meno-Pause Stack Eases Symptoms in Gummy Form
Disruptive innovation opportunity: Embrace 3D printing technology to produce personalized and optimized supplements for various health conditions.
