Health and hygiene company Essity launched a menopause app, called 'Issviva,' that aims to help women tap into evidence-based strategies combined with a supportive motivational philosophy to better cope with menopause.
This menopause app introduces users to a virtual lifestyle coach who helps them develop healthy habits revolving around five key pillars: eating, sleep, movement, stress management and emotion management. Accordingly, the app offers hundreds of strategies as well as the ability to track, tweak and expand on your plans.
The app also makes it easier for women to tap into the Issviva brand's ecosystem of products, which run the gamut from feminine hygiene products to dietary supplements and vitamins. Users can also use Issviva's forums to engage with experts, find a supportive community and share their own experiences and tips to help others navigating the same journey.
Image Credit: Issviva
What Makes This Trend Stand Out
- Virtual Lifestyle Coaching
- The development of virtual lifestyle coaches for health management presents opportunities for companies in the health tech industry to create new apps and technology for personalized, evidence-based strategies and plans.
- Menopause Management Apps
- The trend towards menopause management apps presents opportunities for the health and hygiene industry to create innovative solutions and product ecosystems to support women navigating through menopause.
- Community-based Health Support
- The use of forums and community-based support for health management, as seen in Issviva's app, presents opportunities for companies to create new platforms and technology to encourage support and sharing among users.
Sectors Adopting This
- Health Tech
- Health tech companies can innovate by creating virtual lifestyle coaches that provide personalized, evidence-based strategies for health management.
- Health and Hygiene
- The Health and Hygiene industry can offer new product ecosystems and innovative solutions, like Issviva's app, to support women in menopause.
- Community-based Technology
- Companies can innovate in the technology industry by creating new platforms and technology that encourage community-based support and sharing for health management.
