Korres' White Pine Meno-Reverse™ Formula Targets Aging
Jana Pijak — August 28, 2020 — Life-Stages
References: korres
Korres' Deep Wrinkle, Plumping + Age Spot Concentrate is a post-menopausal skincare remedy targeting sensitivity, uneven skin tone and deep lines and wrinkles.
Aiming to restore skin's vitality post-menopause, this Korres product is also sold alongside the beauty brand's White Pine Meno-Reverse™ Volumizing Serum-In-Moisturizer. The brand recognizes that "the transition into menopause is a time to nurture and care for our body" and that "menopause causes a 36% reduction in cell reproductivity." Its new line targets aging female consumers and aims to help reduce and reverse age spots and deep wrinkles.
Korres' Meno-ReverseTM technology is dermatologist tested and aims to get skin pack to its pre-menopausal glory. Each of the brand's formulas is sold in recyclable packaging, is cruelty-free and boasts vegetarian-friendly ingredients.
Aiming to restore skin's vitality post-menopause, this Korres product is also sold alongside the beauty brand's White Pine Meno-Reverse™ Volumizing Serum-In-Moisturizer. The brand recognizes that "the transition into menopause is a time to nurture and care for our body" and that "menopause causes a 36% reduction in cell reproductivity." Its new line targets aging female consumers and aims to help reduce and reverse age spots and deep wrinkles.
Korres' Meno-ReverseTM technology is dermatologist tested and aims to get skin pack to its pre-menopausal glory. Each of the brand's formulas is sold in recyclable packaging, is cruelty-free and boasts vegetarian-friendly ingredients.
Trend Themes
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Post-menopausal Skincare — Skincare products specifically targeted towards women experiencing menopause present an opportunity for companies to capture a segment of the growing aging population.
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Meno-reverse™ Technology — Innovations in skincare technology specifically designed to reverse the effects of menopause on the skin can provide opportunities for companies to differentiate themselves in the competitive beauty industry.
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Sustainable Packaging for Skincare Products — Addressing the growing consumer demand for sustainability in packaging and reducing single-use plastics in the beauty industry can be an opportunity for companies to attract eco-conscious consumers.
Industry Implications
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Skincare — The skincare industry can develop and market products that address the specific skincare concerns of women post-menopause, promoting inclusivity and holistic health.
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Beauty — Beauty companies can use innovative technology and ingredients to differentiate their products and capture the attention of aging women concerned with the effects of menopause on their skin.
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Packaging — The packaging industry can provide sustainable packaging solutions to the beauty industry, reducing waste and pollution while also promoting eco-consciousness among consumers.
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