Korres' Deep Wrinkle, Plumping + Age Spot Concentrate is a post-menopausal skincare remedy targeting sensitivity, uneven skin tone and deep lines and wrinkles.
Aiming to restore skin's vitality post-menopause, this Korres product is also sold alongside the beauty brand's White Pine Meno-Reverse™ Volumizing Serum-In-Moisturizer. The brand recognizes that "the transition into menopause is a time to nurture and care for our body" and that "menopause causes a 36% reduction in cell reproductivity." Its new line targets aging female consumers and aims to help reduce and reverse age spots and deep wrinkles.
Korres' Meno-ReverseTM technology is dermatologist tested and aims to get skin pack to its pre-menopausal glory. Each of the brand's formulas is sold in recyclable packaging, is cruelty-free and boasts vegetarian-friendly ingredients.
What Makes This Trend Stand Out
- Post-menopausal Skincare
- Skincare products specifically targeted towards women experiencing menopause present an opportunity for companies to capture a segment of the growing aging population.
- Meno-reverse™ Technology
- Innovations in skincare technology specifically designed to reverse the effects of menopause on the skin can provide opportunities for companies to differentiate themselves in the competitive beauty industry.
- Sustainable Packaging for Skincare Products
- Addressing the growing consumer demand for sustainability in packaging and reducing single-use plastics in the beauty industry can be an opportunity for companies to attract eco-conscious consumers.
Sectors Adopting This
- Skincare
- The skincare industry can develop and market products that address the specific skincare concerns of women post-menopause, promoting inclusivity and holistic health.
- Beauty
- Beauty companies can use innovative technology and ingredients to differentiate their products and capture the attention of aging women concerned with the effects of menopause on their skin.
- Packaging
- The packaging industry can provide sustainable packaging solutions to the beauty industry, reducing waste and pollution while also promoting eco-consciousness among consumers.
